Five Mistakes When Selling to Small Business Owners

Five Mistakes When Selling to Small Business Owners

By Anita Campbell on Small Business Trends Editor’s Note: Not long ago I conducted an audio interview with small business expert Andy Birol (see his earlier contributions in our Small Business Experts Directory). With so many companies these days interested in selling...
How Three Businesses Attracted New Customers

How Three Businesses Attracted New Customers

By Anita Campbell on Startup Trends Three more businesses are now featured in the Spotlight section of the JumpUp.com community website. I want to point them out to you, because each overcame a business challenge similar to one you may be facing: how do you attract...
Exploring Brand Equity Measurement

Exploring Brand Equity Measurement

From Branding Strategy Insider ———————————“You can’t manage what you don’t measure.”This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the...

What do successful brands do?

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
The Substance of Marketing

The Substance of Marketing

By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...