Make trade events deliver in 2009 (Cece Lee)

Make trade events deliver in 2009 (Cece Lee)

Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee.  Again. Enjoy! As companies prepare to...
Build your brand:  Cultural clues

Build your brand: Cultural clues

I walked into a client’s boardroom to make a presentation.  The room looked like many other boardrooms, but there was one thing that immediately caught my eye. They had party mints on the table. I’m not telling you the industry, location, brand or any...
Direct mail tricks:  The envelope

Direct mail tricks: The envelope

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!"  Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s...
Feel like a manic juggler?

Feel like a manic juggler?

Image via WikipediaI don’t know about you but sometimes it can be a little overwhelming.  Okay…that’s a lie.  It can be incredibly overwhelming. We’re all juggling as fast as we can and no matter how many balls we have in the air,...