Archive for 'e-mail'

Hey Everyone,

Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and even a better example of what I like to call “current event” marketing.

I get asked all the time how often should you e-mail your list of customers. The answer to this is as often as you have something seriously relevant to say and no less than once a month

I want to illustrate a perfect example of contacting your list with relevant information, although it isn’t real estate specific, it is a perfect example. So, I am sitting here snowed in thinking there is no way I am getting out of the house today, but I am getting hungry and there is nothing to eat.

All of the sudden I get an e-mail from a local Pizza place here in Branson called Luigi’s. Now, without commenting further I am just going to post it below and let you guys comment on it:

Subject Line: WE DELIVER…EVEN IN THE SNOW!

Hey friends!

Just wanted to let you know that even in the snow, we’re still delivering.
If you don’t want to leave the house, let us bring you lunch!

Also, four quick updates:

1. WE WON!!!
Luigi’s Pizza Kitchen was voted BEST PIZZA IN BRANSON & NIXA
by 417 Magazine’s 2008 Reader’s Poll! Thanks to everyone who voted!
Not only do we have the best pizza, but we also have the BEST CUSTOMERS!

2. KIDS EAT FREE on FRIDAY!
We’re glad to see so many of our loyal customers taking advantage of this!
Visit our website for more details: www.LuigisPizzaKitchen.com

3. SUPER BOWL SPECIAL!
Spice-up your Super Bowl Party with some Luigi’s Pizza!
All day, Sunday, Feb. 3rd, get Large (14”) 2-Topping pizzas for $9.99 each, no limit!

4. MONDAY MADNESS!
$5 Thin-Crust Pepperoni Pizzas…every Monday in Jan. & Feb.!
Plus, this week, after 4pm, get FREE FOUNTAIN DRINKS when you dine-in!

For locations, menu and more, visit us online at www.LuigisPizzaKitchen.com

LPK, Hwy 248 in Branson: 339-4544
LPK, Hwy 165 in Branson: 334-3344
LPK, Main Street Plaza in Nixa: 725-3336

-Mandy Jordan
Director of Marketing
Luigi’s Pizza Kitchen
417/294-2642 cell
mjordan@luigispizzakitchen.com

****So what did you learn from this everyone? I want to hear your comments as I sit here watching the snow come down and enjoy my piping hot Luigi’s pizza, even though I am supposed to be on a diet!

Length: 36:22

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Personalization Precept Update

I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things:

  • Reduce costs on future direct marketing campaigns by knowing which methodologies generate the highest response rates based on the initiative. (pages 7-10)
  • Improve open rates by learning which days are the most popular for opening e-mail. (page13)
  • Understand when to use a prospect or house list most effectively. (pages 14-15)
  • Increase revenue through personalization techniques designed to break through the clutter and get your message noticed. (page 22)
  • Boost direct mail response rates by as much as 1000% through this technique. (page 25)
  • Review 7 case studies of companies achieving tremendous results with personalized direct response marketing. (page 27)

I am getting ready to send pre-release copies out of the report to get some feedback before releasing it to the public.  If you’d like to get in on the report before it’s officially released, follow me on Twitter (http://twitter.com/rogerbauer), and I’ll post a link to the report later this evening or sometime tomorrow to check out what’s been done thus far.  It’s a jam packed report with statistics, case studies, and examples of successful personalized direct response marketing campaigns.

"Personalization Precept" Report

The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable feedback before releasing it to the public.

The report focuses on direct response marketing and personalization.  It encompasses e-mail, direct mail, personalized URLs (PURLs). and special offers.  It is extremely heavy on statistics, graphs, and charts, but it’s not a statistical encyclopedia or anything. I’m 26 pages in, and it’s all “meat.”  No fluff or hype!

I’m hopeful that you’ll help me spread the word about the report once it’s released to the public, but I wanted to update the blog as to my whereabouts lately because some have jiggled my e-mail inbox wondering what’s up.

Oh, I have also cooked up a website specifically for the report at http://PersonalizedResponse.com.  If you visit there and register, please know that nothing will happen until the report is finalized.  You’ll be entered into the database so you’ll be one of the few to receive an advanced copy of the report before it is released to the public.

InfusionSoft Upgrade Sneak Peek

Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August).  From what I saw during the webinar, I am very impressed.

For starters, they’ve really ramped up the response time within the application so that screens refresh very quickly, and data is served much faster which will make the application much easier to use. They’ve also updated the color schemes, icons, and navigation to be much more intuitive which will also improve the overall experience with the application.  Some terminology changes are coming in the next release, but they shouldn’t be anything to alarm anyone, and they all make logical sense so Infusion is obviously listening to the ICC community in addition to the user base to improve their product line.

I’m excited and look forward to utilizing the new application once it’s released. If you should have any InfusionSoft questions, I’d be more than happy to answer them.  If I can’t answer the question myself, I’ll track down someone who can.  Please feel free to e-mail me at roger.bauer [at] smbconsultinginc dot com.

I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic.

Rough Beginnings

At first, I just didn’t get Twitter. 140 characters to tell people “what I’m doing right now?” My first reaction was “who cares?” which gave way to “stalkers ought to love this thing!” that finally gave way to “open your mind Roger, and give it a legitimate try; there has to be a way to leverage this thing as a business tool.” So that became my self imposed initiative.

Opening My Mind

I attended my first Louisville Social Media Club event and noticed how everybody referenced their Twitter ID on the sign-in sheet. So, armed with that information I set out on my second Twitter voyage (the first one failed because I had no followers, and I wasn’t following anyone) by adding a lot of the SMC Louisville attendees to my “following.” I also added some of the people they were following to my list (the social networking aspect in play here), and a lot of those folks reciprocated which began to open my eyes on how powerful the service could be. I have since grown my list to over 100 followers and am following 175 or so on there now. Anyway, the point of this post is to show how Twitter is generating quite a bit of traffic to our blog, and that would have been impossible without sharing my “following” so the background info is relevant.

Expanding Reach

Earlier this week, I attended the Cincinnati Social Media Breakfast and met more wonderful people to add to my Twitter list. I reviewed the event and have been amazed at how much traffic that one post has generated. Other sites have referenced the review, and that was all made possible through Twitter. Nobody would have even known who I was if it weren’t for the service, and nobody would have known I wrote a review of the social media events I have attended if it weren’t for Twitter. In the “old days,” I would have had to send each attendee an e-mail with a link to the blog post then hoped they visited the site and took it upon themselves to link to it somewhere.

Traffic Results

Roughly 30% of our blog traffic has been Twitter based. In looking at the web analytics just now, the other sites that have directed traffic to our blog are a direct result of “tweets” on Twitter letting others know about the various blog posts that they now reference on their blogs. They took the “tweet” to the next level, and it’s possible to trace 75% of our existing blog traffic back to Twitter. It’s the real-time information share that makes Twitter so powerful, and it makes it so much easier for those connected to cross promote one another in multiple media. The service provides tremendous benefit if viewed from that perspective.

Bottom Line

Twitter is something to seriously consider if your business is looking for additional web traffic sources. It can provide a tremendous benefit to your business if the people you put in place to utilize Twitter handle it properly. It’s like anything else in the social media or SEO universe–time and consistency are keys to success. It’s not a light switch technology that will pay immediate dividends so keep that in mind before embarking on a Twitter journey.

Share Your Story

Got a Twitter business success story of your own? Please share it with us.

Want More Information?

Here are some interesting posts to read that touch upon the concept of Twitter as a traffic generation tool:

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