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Radio Show Preview: Free Publicity Tips

This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of “6 Steps to Free Publicity” will join me on The Bauer Pauer Hauer.

Here are some things you’ll learn from the show:

  • What publicity can do for your business.
  • The dos and don’ts of dealing with reporters, producers, and other media folks.
  • How to spread your message in an objective manner.
  • How to increase traffic to your website.
  • Establishing credibility and “expert” status with your target audience.

I hope you’ll carve out an hour to join me Thursday @ 2 PM ET (11 AM PT) for another power packed marketing hour. If you’d like to ask Marcia or me a question, please e-mail radio@smbconsultinginc.com, and we’ll get you an answer as soon as possible.

To access the show, visit VoiceAmerica Business or The Bauer Pauer Hauer.

Guest: Barry Feig

Topic: Hot Button Marketing

Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got to listen in on. Thanks to Barry Feig for being my first guest and being very easy to talk to and informative (as he always tends to be).

On the show, Barry and I discussed his book “Hot Button Marketing” and how a marketer can tap into various combinations of the 16 hot buttons he outlines in his book. There are rational reasons people buy, and there are the real (emotional) reasons. We may rationalize something extremely well after we’ve bought it, but emotions drove us to make the purchasing decision.

The primary key to uncovering hot buttons is asking questions. That sounds very simplistic, but so many marketers miss the boat by talking about their product or service at length without learning anything helpful about the customer or prospect. Think about it—you have two ears and one mouth so you should use them in that proportion. Barry and I shared a chuckle about that.

People want status and belonging frequently when they purchase something, and Barry touched upon some ways to tap into those particular emotions when marketing a product or service.

We also talked about sex of all things on air. Sex is one of the “hottest” hot buttons, and just about any marketer can tap into that to improve their results. Whether you use the allure of possibility or blatantly utilize a very attractive person to peddle your wares, sex sells!

During the last segment we talked about Barry’s Hot Button Marketing training program. In fact, we may partner to teach this via seminars, boot-camps, and webinars as time progresses. To learn more about the program, you can visit http://barryfeig.com or e-mail Barry directly at feig@barryfeig.com.

Thanks again to Barry Feig for joining me on the air for my first show. If you’d like to listen to the podcast for the show, here’s a link: Bauer Pauer Hauer Show #1: Hot Button Marketing.

Please join me October 11, 2007 @ 2PM ET when Marcia Yudkin will talk about her book “6 Steps to Free Publicity” and learn how you can attract valuable publicity to improve your marketing reach.

October Radio Schedule

I’ve gotten the radio show on VoiceAmerica.com setup for the month of October. Below you’ll find the guests along with the topics we’ll discuss. I hope you’ll join me each Thursday @ 2 PM ET to learn from the gurus.

October 4, 2007—Barry Feig, author of “Hot Button Marketing”

Naturally, Barry and I will chat about the “hot buttons” of marketing and how you can push them to attract more customers.

October 11, 2007—Marcia Yudkin, author of “Six Steps to Free Publicity.”

Learn various ways you can gain free publicity that will help attract more customers and increase awareness of your business.

October 18, 2007—Michael Boylan, author of “Accelerants” and “The Power to Get In.”

Learn how to prospect better along with ways to improve your organization’s sales performance and decrease cycle times.

October 25, 2007—Michael Nick, author of “Why Johnny Can’t Sell” and “ROI Selling.”

How can you better express your company’s value proposition and decrease sales resistance? Michael and I will explore a few ways to accomplish this goal and increase revenue.

If you have any questions you’d like to ask one of the guests, please e-mail radio@smbconsultinginc.com. To learn more about VoiceAmerica’s Business Channel, check out http://www.modavox.com/VoiceAmericaBusiness/ or click the link.

Internet Radio Show

As some of you know, and just as many may not, I have been asked to host a weekly one hour marketing radio show on Voice America’s business channel starting in early October. As of this e-mail, I am 99.9% sure this will happen, and I already have six guests that have agreed to do the show. Among the guests:

Marcia Yudkin
John Jantsch
Tom Antion
Michael Nick
Michael Boylan
Debbie Allen

Some of the folks I have requests out to include:
Mike Filsaime
Rand Fishkin
Andy Sernovitz
Joe Vitale
Danny Sullivan
Stephen Pierce

I’m not listing the ones I have requests submitted to put any pressure on them, but I’m very hopeful each one agrees to do a show as I believe they have great stories and information to share that would benefit the audience. Same with the ones that have agreed to do the show–a star studded guest list to be sure.

If you have any questions you’d like to have asked to any of my future guests, please e-mail radio@smbconsultinginc.com. The show doesn’t start for a couple months, but it’s never too early to start planning great shows. If you have connections to a potential guest, please share them as well. Anyone who helps me land a great guest will receive a complimentary copy of my first book “Cost Effective SEO: Attract Your Target Audience Through Online Search” (a $67 value).

Speaking of the book, I am working on the companion videos that should be completed no later than month’s end, but I may introduce the book for purchase online very soon as a separate product. Once the videos are done, they will be packaged with the book and several bonuses. Stay tuned for more details on that.

I also have additional product development plans in the works which I’ll definitely keep everyone posted right here on the blog. It’s an exciting time, and I’m very encouraged about the direction of SMB Consulting as we’re moving forward very quickly.

To learn more about Voice America and their show lineup, visit http://voiceamerica.com.

Let me ask you a quick question–are you interested in generating multiple streams of revenue to eliminate the reliance on your day job as a sole source of income? If so, I believe I just purchased a product that can help with that which I’ll gladly review objectively on here once I’ve had a chance to view it myself. The reason I’m posting today however is to share a link to the product so you can save $300 before Friday hits. I’m really excited about receiving this thing!

If you’ve been around the internet for more than a few years, you’ve undoubtedly heard of Mike Filsaime. I recently stumbled across a few of his products over and over while doing research, and I was initially skeptical as I am of most internet marketing products. The more I viewed his videos and read about him in forums, it became apparent that he’s serious and a for real guy.

If you’re looking to tell your day job to shove it, as I was a couple of years ago, you might want to take a look at his new product called the 7 Figure Code. This is a package of 16 DVDs and a book that will step you through generating a 7 figure business as Mike has and includes advice on how to:

  • Outsource at the right time and the right way
  • Utilize Adwords to your advantage
  • Down sell someone to capture some revenue even if your main product doesn’t appeal to your customer
  • Use One Time Offers (OTO) to upsell
  • The eight most important questions to ask before embarking on starting your own million dollar business
  • And much, much more . . .

Mike has brought in a lot of the internet marketing “heavy weights” to share their stories and help others start their own successful internet marketing company with this package. After weighing it out for a few days, I took the plunge and plopped down the money to get this thing last night, and I can’t wait to check it out. I wanted to share this with you before the price goes up to $797 at the end of the week as it’s currently $497 which is honestly a pretty good deal if Mike delivers on his promises. All of the research I’ve done on the guy indicates he will so I don’t feel like it’s a big risk to shell out this kind of money if it propels me to generate $1 million per year or more (the objective).

If you like the sounds of the package and want to start knocking the cover off the ball financially, I highly encourage you to check it out at 7figurecode.com. Hopefully we’ll rise to 7 figure heights together to the point we can team up to do seminars, podcasts, and webinars to share our story with others and help them achieve great things.

PS–if you do end up purchasing the 7 Figure Code from one of the links provided, drop me an e-mail. I’ll send you a copy of the SEO Book I spoke of the other day for free along with some other e-books that may be of interest to you.

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