The Essence of Duct Tape Marketing

The Essence of Duct Tape Marketing

By GuyKawasaki Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that...

Book Review: Success Built to Last

By Michael Wade Success Built to Last: Creating a Life that Matters by Jerry Porras, Stewart Emery, and Mark Thompson mentions plenty of famous names but its main emphasis is on how ordinary people can do extraordinary things.Although some of the book’s findings...

Stay Out of the Bad Part of Town

by John Jantsch (Duct Tape Marketing)Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines....