by | Tuesday | Marketing, personalization precept
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Monday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008). If you’re wondering what benefits you’ll receive by registering to receive this free...
by | Thursday | life, Off Topic, Personal
On June 25, 2008, my mother, Eunice Bauer, passed away after 79 years and recent bouts with bladder cancer and Alzheimer’s disease. Many of you who are familiar with the developments in recent months knew, as I did, that this day was quickly approaching, but...
by | Tuesday | Business, Presentations, Sales, Video
In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in...
