What do successful brands do?

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...

How to Get Good SEO Clients

SEO Question: I have been submitting my articles to article directories and submitting my site to directory after directory, but I am not getting anywhere in the search results. What should I do to promote my SEO site and services? Answer: Rankings do not matter. The...

Targeting Competitors Misses the Point

Pundits love to talk about market share and often assume that Yahoo is targeting Google and vice versa, but that strategy never works. A paper by Wharton marketing professor J. Scott Armstrong shows that focuses on competitors instead of profits is a losing...