Archive for 'growth'

5 Ways Enterprises can Increase Sales

In the video below, I outline a fictitious technology company that generated $62.5 million in 2007. The company is experiencing some growth pains however, and I have outlined five potential solutions to help them address their revenue growth obstacles. Take a peek at the video then share your comments below. Does the video hit home for you? Are you experiencing anything similar with your firm?

Talk to me, talk to me . . .

How to Get More Website Visitors

If you’ve read much about Zing and some of the work we do, it goes without saying that we’re a marketing firm.  What we’re going to touch upon today is three of the better ways to increase website visitors.  Two of them are ways that you can begin immediately, and the other takes a little time to reap the benefits.

Search engine marketing (SEM) and an e-mail signature can be implemented within the next five minutes whereas organic search engine optimization takes a little while and is more of a drawn out process.   Let’s talk about each briefly.

Search Engine Optimization (SEO)

Organic search engine optimization is a process of elevating a website within the search rankings of the major search engines such as Google, Yahoo, and MSN by determining which keywords are searched for most then “optimizing” sections of a website for those keywords to attract more qualified visitors.  Part of the optimization process includes link building (external sites that link to your site), content generation and improvements (mixing in targeted keywords in an intelligent fashion within online content), developing a sitemap for your site, and focusing meta tag data on a solid mixture of profitable keywords.  A reputable search optimization firm will openly share their practices with you so be leery of those that refuse to do that along with those that guarantee top rankings—search engines are dynamic by nature so it’s nearly impossible for an external source to promise a certain ranking unless that source is the search engine itself (no search engine provides SEO).   

Online Advertising (SEM)

Search engine marketing (SEM) is frequently referred to as pay-per-click (PPC), and many organizations utilize paid ads on search engines to attract the type of traffic to their websites to fuel business growth.  Pay-per-click ads are generally the ads (sponsored listings) you see on the right side and sometimes at the very top of search results pages (SERPs).

E-mail Signature

An e-mail signature at the bottom of every piece of e-mail you generate or reply to can boost traffic to your site with little to no management on your behalf.  People are naturally curious, and you never know which piece of e-mail generated may become “viral” and spread through people forwarding it and having their friends forward it.  It’s a simple addition to your marketing efforts that can pay tremendous dividends.  Try not to abuse it by being long winded—keep your e-mail signature short and sweet for easy consumption. 

There you have three ways to draw more visitors to your website.  Do you utilize each in your current marketing mix?

Marketing Radio Show Future?

This coming Thursday (1/24/08) marks the last “Bauer Pauer Hauer” I’m doing with Voice America for this particular round. I hope to renew the show down the road, but that depends greatly upon sponsorship and how far SMB Consulting progresses on the growth path.

That brings me to the main point of this post–have you enjoyed the radio show enough for me to seek sponsorship or set aside some of the company’s money to cover the show’s cost in the not too distant future? Would you continue to listen in if I were to do a podcast series or switch to something like BlogTalkRadio?

If you didn’t enjoy the show, let me know what you would do to improve it. What guests would you like to hear interviewed? What would you like to learn more about?

I’m reaching out to you in hopes that you’ll return the favor by sharing your perspective.

Thanks in advance for sharing your thoughts.

PS–If you missed any of the shows, hop on over to our sales and marketing radio site and click on the past shows link then head on back and share your thoughts.

With nearly 150 million domain name websites registered (source: NetCraft) and a phenomenon known as the Google Sandbox, where new sites are placed into a moratorium of sorts until they have proven to be legitimate sites, getting a new site to quickly appear within search engine results is an enormous challenge all webmasters and site owners face when launching a new site. According to Nielsen Netratings, there were approximately 8 billion search queries performed in the month of October 2007 which means search engines are a popular tool to discover websites. Based on the total US population of 303.5 million (US Census), that equates to 26 searches for every single person in the US in October alone.

Leading organic search engine optimization firms suggest that it can take anywhere from three to six months to achieve a top 30 ranking in the major search engines such as Google, Yahoo, and MSN dependent on the competitive online search landscape. Additional statistics from NetCraft indicate there have been over 40 million new sites in 2007 so the search ranking challenge is becoming greater and greater each month.

Recently, I developed a new site (http://radio.smbconsultinginc.com) dedicated to my marketing internet radio show as a sub-domain off of our main company site (http://smbconsultinginc.com). The site went live on Sunday, December 2, 2007 and was indexed by Google and Yahoo within five days. Furthermore, the site ranked within the top 20 search results for “marketing radio show” according to Google (#9) and Yahoo (#16) on December 7, 2007. Taking into consideration the number of competing pages within Google (5.48 million) and Yahoo (112 million) for that particular phrase, this is an accomplishment that many webmasters and site owners would like to duplicate so let’s take a look at how it was achieved.

  • Special attention was paid to the title and description tags for each page of the site with the main page getting the lion’s share of keyword focus. The keyword tag wasn’t even utilized for this site as a test to verify its dwindling importance to search engines.

  • A link to the new site was placed on our main established website homepage which gets indexed regularly by all crawler based search engines.

  • Placing strategic comments on very popular and heavily linked to blogs improved the odds of the site being indexed and created a little awareness.

  • Signing up for a directory submission service that submitted the site to nearly 500 online directories for around $100 saved tremendous time. This ploy was implemented to speed up the indexing process while also creating permanent links back to the site which focus on targeted keyword phrases.

  • A sitemap was created next and submitted directly to Google in order to improve the odds of getting more pages indexed once their crawler discovered the new site through one of the strategically placed links from any number of sites targeted in the first few steps.

  • Since the site’s true purpose is to focus attention on the great guests featured on the show, an e-mail was sent to each guest to alert them of the site and encourage them to promote their own individual page in any way they deemed appropriate.

  • The content generated for the site will lend itself well to naturally attracting links as time goes on which will further improve the site’s rankings for various keyword phrases.


Now that the site ranks well for a few keyword phrases within the search engines’ organic rankings, show popularity and guest awareness will increase which help all parties involved better attract their desired target audience which is one of the key values of organic search engine optimization.

The next time you produce a new website and want to improve the odds of your site getting indexed quickly, follow the steps outlined above and hopefully your site will rank well in the process.

ABOUT THE AUTHOR

Roger Bauer is founder and CEO of SMB Consulting, Inc., a nationally recognized sales and marketing consulting firm specializing in revenue growth programs, search engine optimization and strategic initiatives. To learn more, point your browser to http://smbconsultinginc.com or e-mail info@smbconsultinginc.com

Eight Weeks To Business Change

by André Taylor

Searching for the right business strategy, many organizations fall in love with big concepts. But for many, it stops there, as “doing” can be an elusive concept. In my advisory work, I suggest a systematic approach to tackling change comprised of an 8-week period of intensive focus, followed by a repeat of the process in 8-week increments throughout the year. Here are the eight big questions to explore during this process:

Week One:

What are the next 5 things we must do to get closer to our vision?

This is the hardest part for many organizations. We often have too many objectives. It is important to have a crisp vision, but even more important is developing a crisp daily focus. This focus should consist of a handful of clear objectives.

Week Two:

If we keep doing what we’re doing will we achieve our vision within our timeframe?

During the first week of our program, you’ve defined your focus and you’ve begun to take action. But once you begin, you are bound to see adjustments that must be made. You must now take inventory of where you are.

Week Three:

“Who are the people and partners best suited to help us reach our vision?”

Creating change in an organization requires the participation of many people with different talents, backgrounds and perspectives. Vendors, advisors, partners, mentors, and customers are all needed and we need multi-generational team members to shape our approach.

Week Four:

What are our potential and current customers saying to us indirectly?

Develop an attentive ear. Your audience is often telling you things indirectly about their likes, dislikes, tastes, and preferences. We may think we’re listening, but instead we are really thinking of our customers as a group, rather than individually.

Week Five:

How do we create a new, distinctive relationship with our audience?

Our objective is to reach a level of interaction with our audience that reduces and ultimately eliminates boundaries. We want to penetrate and understand the customer “psyche” and discover what’s beneath the surface.

Week Six:

How do I move into the view of new customers and partners?

New audiences want to feel like they’ve discovered you. Your role is to help them do this, by moving into their view. By partnering with other organizations, you will expose your business to new audiences.

Week Seven:

How are we managing the natural conflicts and complexities that arise?

Dynamic organizations are comprised of people with differing views, experiences, and competencies. We need a composite of organizational talents to advance our mission. We must also change the perception that disagreement is bad, or that there should be a penalty or stigma associated with failure.

Week Eight:

How do we follow through in the most efficient way?

Today’s environment requires highly focused periods of evaluation, ad hoc teams, a rapid assessment of the situation, and quick decisions. We must also trust individuals with an uncommon understanding of the situation who can “run” with their creative vision.

© Copyright 2007 – André Taylor – Taylor Insight Group, LLC. Go to http://www.andretaylor.com and get Andre’s free newsletter.

André Taylor is an award-winning entrepreneur, author, and advisor to growing companies and one of today’s dynamic voices on business and personal success. He’s the author of a collection of audio and video programs reflecting more than 25 years in enterprise management and the discipline of personal and organizational development. He provides an uncommon understanding of the lessons of business and personal resilience, and extraordinary insight and commentary on the subjects of entrepreneurship, leadership, sales, marketing, innovation, and growth.

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