Are You Linkbaiting The Right Audience

by | Monday | SEO

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...
Low-Cost Way to Hire and Train Employees

Low-Cost Way to Hire and Train Employees

by | Thursday | HR

By Anita Campbell on HR Using non-profit employment-related organizations in your community can be a low-cost way to hire and train employees, and even provide benefits for them. The Hitachi Foundation has issued “A Pocket Guide for Business Leaders.” This is a PDF...
Don't commit these mailing list mistakes

Don't commit these mailing list mistakes

by | Wednesday | Communication

By Pam One of the best ways to begin a friendly and non-intrusive relationship with prospective customers is to build a mailing list of people who are interested in you or your business concept. One of the easiest ways to do this is to offer a useful free report or...

10 Tips for Business Presentations

by | Tuesday | Presentations

Fast Company talks with Ruth Sherman, a leading communications consultant and author of “Get Them To See It Your Way, Right Away: How To Persuade Anyone of Anything,” about business communications strategies.A quick rundown (not all 10):1. Prepare! 10:1...