How Yahoo! Blew It

From Wired: How Yahoo Blew It.Talks about how Yahoo! offered to buy Google in 2002 and how things have changed since. If you regularly read this blog, you know I have Semel as one of the Five CEOs that Must Go so this merely adds fuel to that fire. I still believe...

2007 Guide to Linkbaiting: The Year of Widgetbait

Found over on Search Engine Land: 2007 Guide to Linkbaiting: The Year of Widgetbait.A little background from Wikipedia before you jump on over:Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites....

The Right Way to Link Build

Link Building is Relationship BuildingBy Jennifer Laycock – January 27, 2006 Printable Version Most small business owners understand that one of the most important things they need to do in order to help their web sites rank better on the search engines is to...

Product Differentiation

I frequently get asked “how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?” My initial answer is ‘you just answered your own question within the question.’ That part about...