Archive for 'Internet'

Build A … might mean Build A Sale

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One of the biggest trends we’ve seen over the past decade is the desire to customize everything.  Build your own jeans, build a bear, and now, build your own Muppet. (mine is rather dashing, eh?) And yes, you can order your Muppet after you build him/her.

The buyers of today are used to being able to modify a standard offering and make it their own.

While I think it’s easier to create this "Build A" feature into production of a tangible thing…I also believe that those of us in the services industry need to be mindful of this trend as well.

What could you allow your clients to customize?

  • Build a payment schedule?
  • Build a custom training/learning experience?
  • Build a marketing plan?

It seems to me that the trend is here to stay.  As the buyer gets younger, the demand for customization will be greater.  What could you offer today (or soon) to jump on this trend?

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Pop-up Mania! Will They Come Back To Vogue?

A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350!

He probably could not have foreseen the mass effect that the post would trigger!

After that post, in fact, dozens of bloggers started using pop-ups to promote their newsletters, from John Chow to Shoemoney and many smaller bloggers, too.

The trend is so noticeable that I often find those pop-ups coming up on random sites that I am visiting over the day.

So what happened to the “pop-ups are the ultimate evil” motto that we had going on around the Internet?

I think it is starting to get questioned (which is not necessarily a bad thing, mind you).

Basically Darren found out by testing that the increase in the conversion rate of his newsletter was huge, while the drawbacks of adding the pop-ups were not so big. A couple of people emailed him complaining about the intrusiveness, but that was pretty much it.

Of course we need to take into consideration the people that got annoyed with the pop-ups and quit the site to never come back again, without letting Darren know about it. But will this effect be eve noticeable on his traffic trends?

Pop-ups remain one of the most intrusive and annoying promotion forms, but are they capable of hurting your traffic tangibly if you provide quality content?

Here is a question for our poll: would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website? Assume you would see the pop-up only once, and not on every visit at that site. (RSS and email subscribers might need to visit the site to see the poll)

Would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website?
( surveys)


Copyright by Daily Blog Tips.

Pop-up Mania! Will They Come Back To Vogue?

Subscribe To My Internet Marketing Newsletter

I have been planning to launch my email newsletter for a while, but wasn’t able to due to lack of time. This week I finally found some time to create an account on Aweber, and I will be launching the list officially today.

So what will it be about? Internet marketing and online business. Sure, I will often talk about blogs, blogging tips and tricks, but it will have much more than that. I have been making a living online for the past two years, and I plan to keep expanding the breadth of my online activities, and that is what I want to share with you guys. Here is some of the things I will try to cover on the emails:

  • blogs and blogging tips
  • making money online
  • Internet marketing
  • the evolution of the web
  • entrepreneurship
  • my strategies and opinions about what works online
  • web publishing

It will be a weekly or biweekly newsletter, so I will only write when I have something useful to say. Apart from my emails, the newsletter will also send a weekly wrap-up with the most popular posts on Daily Blog Tips. It is therefore another way of keeping updated with the blog if you don’t want to receive the daily emails or visit the blog everyday.

So there you go, just type your name and email address below, and stay tuned for the first email which will be going out soon!


Copyright by Daily Blog Tips.

Subscribe To My Internet Marketing Newsletter

Personal Branding is its own reward

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Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, differentiation, and marketability.

I’m humbled to tell you that I was one of the 6 people honored with recognition.  It’s quite an honor and even more so, when you see the other recipients.  I’d like to take a minute and introduce you to each of the honorees (well, except me…you know me!)

Gold Award:  Jeremiah Owyang

Jeremiah is probably one of the most trusted and sought after experts in the social media space.  As a researcher for Forrester following media trends is his day job.  He’s very generous with his time and knowledge and the judges wisely selected him unanimously.

Silver Awards:  Daniel Scocco and Laura Fitton

Daniel is certainly a go-to-guy for blogging, people trust him and he constantly rewards his community.  He offers up tips and strategies on blogging and currently holds the #29 spot in terms of popular blogs (according to Technorati).

Laura’s focus is on social media consulting, specifically "microsharing" which is all about harnessing the power of tools like Twitter, Pownce, Plurk and Jaiku.  She’s often quoted on and offline about where the world of social media is headed.

Bronze Awards:  Jim Kukral, Wendy Piersall, and little old me

Jim’s thing is all things affiliate marketing,
social media and internet marketing each and every day. He communicates
his brand through both video and written entries and is a common face
at industry events.

Wendy introduced herself to us as eMoms at Home which has now evolved into SparkPlugCEO.  Wendy’s message is about the power and possibilities of working for yourself and from home.  Her personal story inspires many to take the leap.

Me.  Enough said.  If you want to read what Dan and the judges said…(this link is for you, Mom and Dad!)

Congrats to all the recipients.  As you can imagine, it’s heady stuff to be among them.

If you’re wondering who made the call, the judges were:

 

Read more about the award in the most recent edition of Personal Branding Magazine.

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Sprint Restores Peering to Cogent

At 4:00 p.m. Eastern on Thursday, October 30th Sprint (A Tier 1 Internet backbone provider) severed their peering connections with fellow Tier 1 Internet backbone provider Cogent Communications. This depeering was due to a contract dispute that Cogent claimed was already in litigation. Webpronews broke this story within hours of the depeering.

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