What's Happened to Effective Writing?

by | Friday | Business Opinion, media

There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it’s alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books...

Internal Brand Building: Living the Brand

by | Thursday | Branding

By Derrick Daye on The Conference Board Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality. They know that they must achieve integrity between what the...

How to be a great audience

by | Tuesday | Sales / Marketing

By Seth Godin (and what’s in it for you…)I participated in an interesting experiment today. I was lucky enough to attend career day with 75 eighth graders. Divided into five groups, I got to see a group at a time for about fifteen minutes each.Within three...

The 10 New Rules of Branding

by | Tuesday | Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...

Stay Out of the Bad Part of Town

by | Monday | SEO

by John Jantsch (Duct Tape Marketing)Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines....