Case Study: Brand Equity in the Insurance Industry

by | Friday | Branding

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Branding: The Power of Word of Mouth

by | Tuesday | Branding

By Derrick Daye on HallmarkIn his book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan indicates that people enthusiastically share information for one of four reasons: (1) bragging rights, (2) product enthusiasm, (3)...

Planning And Starting An Online Business

by | Tuesday | Business Planning

You will find that the basics and logic of business remain the same, regardless of whether it is an online business or offline. The difference lies in the fact that, to run an online business successfully, you will need to know the fundamentals of any business and...
Bravo To USATODAY

Bravo To USATODAY

by | Monday | media

By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...

Ten Ways to Botch the New Employee Orientation

by | Sunday | HR

By Michael Wade Let seniority, not speaking ability or knowledge of the organization, be the main criterion for selection of the session’s speaker. That way, the new employees can get a clear look at what prolonged exposure to your workplace can do to what was...