Archive for 'live'

Daughter Of Yahoo CEO Tells Guard To Google Her

There are some statements that live infamy: I didn’t inhale; They misunderestimated me; Google me, you dumb f@#k. That last one comes is new, courtesy of former Courtenay Semel, daughter of former Yahoo CEO Terry Semel.

Actually the complete phrase was: “Do you even know who I am, f@#king idiot?. . .Google me, you dumb f@#k.”

read more

10 Transcription Services to Consider

Since everyone has their preferred communication method, a handy list of transcription services may help those that prefer to create audio or video records of their thoughts, musings, and knowledge to be transcribed into textual media.  Here is a list of transcription services you may wish to consider if you’re not interested in becoming the next Mavis Beacon.

Escriptionist.com – reasonable rates and a solid reputation place this firm at the top of the list.

GMR Transcription claims to offer:

  • Accurately processed transcripts for both medical and non-medical dictations
  • Expert, prompt, courteous and flexible service to meet your specific business needs
  • Expeditious and courteous communication
  • Maintenance of confidentiality for all transcriptions
  • Affordable pricing

Production Transcripts – not the most affordable of the bunch, but they offer fast turnaround times and two types of transcription services.

Franklin Square – their website isn’t the greatest, but they have a very good reputation and seemingly charge reasonable fees for their services. Their specialty is interviews, and they have a “per line” pricing option that can save you money compared to those that charge by the minute.

Absolute Docs – a transcription company that has been around for 15 years and promises to deliver high quality services.  No pricing was available on their website when I last visited, but there is a pricing request mechanism provided.

NYC Transcription – Impressive client list leads me to believe these guys must be all right.  Free pricing quote available but no pricing visible on the website from everything I could tell.

WeType4U – affordable transcriptionist that promises fast turnaround depending upon the type of job you’re looking to knock out.

Casting Words – very affordable services depending upon your turnaround time needs.  Worth looking into if you’re not in a hurry to get your transcription back tomorrow or the next day.

iDictate – “Your pocket secretary” offers transcriptions from BlackBerries and pocket devices with no monthly fees or obligations.

Fantastic Transcripts – offers $150 service for audio hour for a draft transcription and $195 for proofread transcription.  Offers Spanish transcription services at a premium price.

There you have a quick rundown of 10 Transcription Services to consider for your next job or if you’re not as good at typing as you are dictating into a recorder or creating a video.  Re-purposing and repackaging content is a great way to increase your online “footprint” and attract more of your target audience.

FREE SEO Training!

Free SEO trainingAs you may already know, I’m in the midst of producing a marketing optimization home study training package for the real estate industry. The material applies to any industry, but real estate is featured more prominently throughout. I’ve reached a bit of a sticking point and could really use your help.

The videos and accompanying book, workbooks, and future live teleseminars will focus on search engine optimization and social media “optimization” (not sure that’s the proper term but oh well). With that in mind, what would you MOST like to learn about in relation to SEO and how to leverage social media for your business? Post your thoughts below this entry in the comments section.

The winner will receive a free copy of my training to download in advance of its public release. You’ll also receive the physical version at no charge once it is shipping.

Collectively, this training costs $1,594 when I teach it live ($797 for SEO and $797 for Social Media) so I believe this “contest” offers quite a bit of potential value. The home study version won’t cost $1,594, but I haven’t settled on an initial price yet.  I do know the price will be going up substantially three days after the initial launch so it’ll save you quite a bit of money to get in on it early. If you have an opinion on how much you’d be willing to pay for this type of training, feel free to include that in your comment(s) although it’ll have no bearing on the outcome of “contest.”

Oh, judging is based on my opinion of how difficult or “ground breaking” the suggestion happens to be. 😉 That means there is no right or wrong answer.

Thanks in advance for your response(s).

Roger

PS–If you’re not in real estate, that’s all right–you’re eligible, too.

If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates.

One simple way to personalize your sales message is to use your prospect’s name. Just check your snail mail and see how often Your Name is used in the sales letters directed to you. There is a reason direct mail companies do this… it works!

It is a common and well known technique in email marketing to personalize the subject line and the body of the message with your prospect’s name. This technique is easy to implement with most list servers, such as AWeber and GetResponse, and results in increased open and response rates when marketing via email. It offers a more personalized experience allowing the sender to connect on a more personal level using what can be a very impersonal “one size fits all” medium.

Personalization and interactivity are not new things on the Internet. In fact, it started very early and has increased rapidly. You can hardly visit a site anymore where they don’t have some sort of feature that is meant to personalize the experience for you.

A more recent example is Web 2.0 such as Blogging, Social Bookmarking, and Social Networking. It is all about making the experience even more personalized for the users.

In the end that personalization is meant to increase that site’s stickiness or improve the delivery of the sales message and ultimately increase the bottom-line profits.

However, there is one area of personalization that some players in Internet Marketing totally miss the boat on when promoting their products… Personalized Sales Letters.

Personalized sales letters can come in many forms. One form is advanced personalization based on a squeeze page form where several data fields are gathered and then used to personalize the resulting sales letter. Another form, which is a much simpler and easier to implement technique, is personalization using the prospect’s name.

Personalizing your sales letters with your prospect’s name, which is easily passed from your list server or a form submission (opt-in, contact, etc), will get you the most bang for your buck compared to trying to implement more complex techniques. You can even take it a step further and personalize other important pages on your sites such as squeeze pages, order pages, thank you pages, and OTO pages.

So, why aren’t more Internet marketers using this technique yet?

They probably just don’t realize the surprising effectiveness of this simple technique or how simple an easy it can be to implement. Regardless, it is effective and will result in increased response rates, conversion rates, and profits.

Don’t get me wrong, there are some big names in Internet Marketing that know this technique works… they just aren’t yelling it from the roof-tops!

Implementing personalization is just like improving your headline, sub-headlines, copywriting, bullet points, testimonials, opt-in process… it is just another tool in your arsenal to plug in your sales process and raise your conversions up as high as possible.

It is simple to decide if this technique is for you by asking yourself just one question…

How much more money will you leave on the table by not personalizing your sales letters?

About the Author

Michael Chris has been marketing on the Internet for 10 years and has experience in many areas of Internet Marketing. To discover how to Personalize Your Sales Letters, please visit Personalized Sales Letters. For the most up to date version of this article, please visit Increased Response & Conversion Rates

Copyright © – Michael Chris – Personalized-Sales-Letters.com – All Rights Reserved Worldwide!

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

EMarketing Tips – Personalization

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the “first name” merge code by heart.

But many of you may be wondering, “What is the effectiveness of personalizing my emails?” “Does it really work?” “What else can I do besides add a name to the subject line?”

According to emailstatcenter.com, “Inserting a person’s name into an email increases open rates by as much as 10%. – Jupiter Research (2006).” So it does seem that personalizing emails does have an impact, even just a little bit. But the trick is to personalize correctly.

I would bet that you have received at least one or two emails that read like the following: “For , free ebook covers this weekend only.”

Um, there should be something before that comma. Yuck.

There are a couple of instances when I recommend NOT personalizing the subject line. 1) You DO NOT require that the name field is a “required” field on your sign-up box on your website, and 2) you already have a cramped subject line slot and adding a first and/or last name or two would just be a bit too much (stick to a subject line of 56 characters or less).

By default, most programs require an email address, but you normally have to manually define other fields, including the name field, as being a “required” field in which a subscriber must enter information or they will get a reminder to input something into that particular field.

If you feel like getting fancy with personalization, there are many personalization fields to choose from and many ways to liven up your broadcasts. You can add merge codes that contain names, dates, geographic location, email address, ad categories, URL where subscriber signed up, to name a few.

Here is one example of one way you can personalize your newsletters:

One of my clients asked that I attach a subscription management reminder at the bottom of her newsletter. Basically it reads something like, “[name], you subscribed to this publication on this [date] using this [email address].” Great idea – lends credibility and reminds your readers that you aren’t spamming them. In fact, I really liked this idea so I tried it out on my own newsletter!

Check with your shopping cart or list management program to see what other merge fields or variables you can add to liven up your publications. You can search the FAQ or support pages or do a search on their site for keywords such as “personalization” or “merge fields.” I bet you’ll get a lot of ideas just by looking!

Copyright 2008 Lisa Wells

Lisa Wells is a Certified eMarketing Associate who partners with coaches, consultants, entrepreneurs, and small business owners, managing their many online marketing needs. Move your business to the next level and up your e-marketing game – sign up for her FREE e-course “e-Marketing Toolbox Essentials” at http://www.emarketingtoolboxessentials.com, where she shares ideas, tips, do’s and don’ts, as well as programs and strategies you need to avoid!

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

 Page 5 of 23  « First  ... « 3  4  5  6  7 » ...  Last »