Archive for 'Louisville'

UK Fans: Which one is it?

I’m jumping out of the business and marketing bag for just a moment to talk about sports and something that has been frosting my ass for awhile. Since I live in Kentucky, I hear this garbage all the time about Tubby Smith and wanted to share some facts to question both sides of UK fans’ arguments about their former coach. Here’s an e-mail I sent to one of the local radio sports talk show hosts (Lachlan McLean) in hopes that he shares this on the air.
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First off, let me state for the record that I’m a HUGE Louisville fan and loathe the Cayuts. With that said, I’m worn out by the UK contingent whining about Tubby Smith not being able to recruit and/or coach. Which one is it? Far be it from me to defend a former UK guy, but here are a couple of arguments to consider.

If somebody says he can’t recruit, how did he produce 9 NBA players in 10 years? We’re talking NBA—not NBDL, overseas, or any minor league pro basketball. In six plus years of Rick being here at UofL, we have ONE player in the NBA (Francisco Garcia). Here’s Tubby’s list of NBA players for good measure so no one can question the number:

  1. Tayshawn Prince
  2. Keith Bogans
  3. Gerald Fitch
  4. Erik Daniels
  5. Chuck Hayes
  6. Kelenna Azubuike
  7. Rajon Rondo
  8. Randolph Morris
  9. Jamaal Magloire

Of that bunch, the most heralded players were Rondo and Morris—the rest were not super sought after. So that begs the question—is it recruiting or coaching? One could easily argue, with 9 NBA players in 10 years, it was not recruiting.

If it’s coaching, how did Tubby guide them to 1 NCAA title, 3 Elite 8 and 2 Sweet 16 appearances? He never lost a first round game at UK. In the span Tubby was coach at UK, he won 76.0% of his games. The all-time percentage for UK Basketball is (drum-roll please) . . . 76.3%! Compare his winning percentage at UK to that of (mouse face) Mike Kryzewski’s at Duke (77.8%), and he’s not that far off (1.8%). If Kryzewski is considered one of the best college coaches, where does that leave Tubby? What that means, with all things being equal, Kryzewski would win a whopping one extra game in every 55 played based on those numbers. You don’t have to be a genius to realize that’s not very significant.

Let’s compare Tubby’s winning percentage to other coaches in UK’s history:

  • Rupp won 82.2% of his games at UK (which equates to winning 1 more game in every 16 than Tubby)
  • Joe B Hall–74.8%
  • Eddie Sutton—69.2%
  • Rick Pitino—81.9% (which equates to winning 1 more game in every 17)

So looking objectively at UK basketball historically illustrates the point that Tubby’s performance was very much in line with the tradition at UK. This notion that Tubby “underperformed” emphasizes how unrealistic UK fans truly are. When placing these facts into their proper context (remember: it’s a UofL fan analyzing them objectively), it makes you wonder what is in UK fans’ cool-aid to make them believe they deserve so much more. Look at the numbers before making the argument that Tubby can’t recruit or coach, and it’s pretty clear neither of those are valid points.

The reason for sending this e-mail and asking these questions is I am sick and tired of hearing UK fans whine, belly-ache, and complain about how terrible things were under Tubby. Ok, the style wasn’t the most enjoyable, but who cares? You won games at an extremely similar clip to what you have all-time so quit whining already!

It’s not my nature to contribute to anything UK related, but the facts tell a far different story than UK fans would like everyone to believe, and it’s time for them to own up to those facts.

In Search of the "Easy Button"

The group I have been partnering with has been working with a local (Louisville, KY) franchisor to help with their marketing efforts. We’ve met with the franchisor four or five times, and we seem to struggle with getting our arms around everything his franchise needs from a marketing aspect. They need a lot at this stage, but our approach has been to offer certain things while pointing him in the right direction on others. (Most franchisors have similar needs so this project isn’t vastly different from the ones we may face with others as we move forward.)

It dawned on me during a bike ride last week that our approach is flawed–he doesn’t want us to point him in the right direction for this or that; he wants us to take over solving marketing problems for him. He wants the “easy button” where he can push it and we make his life easier. Isn’t that what we all want when we seek out a solution to a problem? Don’t we want someone to magically fix it? I believe we’re going to be much better off if we take the “easy button” approach with him and his franchisees than we will by offering some of the services and providing guidance on the rest. What do you think?

Business Dilemma: Can You Help Me?

First off, I would like to apologize for not posting much of late. I’ve got a LOT of coals in the fire at the moment, but that’s no excuse not to share something worthwhile every now and again.

Here’s the thing: as many of you know, I’ve been teaching SEO classes here in Louisville while trying to attract some students in other locales, and the feedback has been great thus far. I am in the process of taking the book I wrote for the classes and turning it into an e-book to possibly sell online. I’m at a little crossroads as to how to best go about that in order to:

1) Gain the most exposure for the consulting firm
2) Educate people to the point they could do their own SEO campaign if they so desired or help them realize that SEO is not a one time event or an easy process (it’s very time consuming!)
3) Encourage people to spread the word about the book and the firm while also not shorting the consulting firm’s long term viability (i.e. don’t give away the milk in order to sell the cow)

In order to achieve those objectives, I’ve been wrestling with the following scenarios:
A) Give the book away and encourage people to pass it around because that would generate the most buzz and increase awareness of the firm rather quickly

B) Develop and/or obtain videos, podcasts, and other material to include with the book to sell online at various price points (each package would be a little different). Currently, I’m thinking price points of:

  • $67 for just the book and one or two other related e-books
  • $97 for the book and several other related e-books
  • $197 for the book, videos, podcasts, and other related e-books

There might be a ten day introductory period at launch for each package where each is $20 off to gain some momentum, but then everything would settle into the price points outlined. If the response is great enough, those price points may increase, too.

It’s tough for me NOT to charge something due to the fact that I’m giving away “trade secrets” so to speak. Yes, there are a lot of SEO books sprinkled throughout the market, and some of them are free (even some good ones), but I believe this is a little different from the other stuff out there (it’s very hands on and specific about what to do to be successful).

One theory suggests that if you give something of great value away, you get it back two fold. Another theory suggests that it is unlikely the people who would be buying one of the e-book packages would subscribe to one of the SEO subscription packages offered by my firm as they are more interested in doing everything themselves. I see both sides of the coin, and the business side of me says “you HAVE to sell the thing for money somehow,” while there is another part of me that says “you’ll make more in the long run if you give it away, and the firm will be recognized as a viable resource for many years to come.”

My question to you is: what would you do and why?

Please let me know by commenting below or e-mailing info@smbconsultinginc.com, and no reply is a bad reply–I’ll share some of the best responses in a week or so and again as the time gets closer to sell or give the book away. I’m going to stew on this for the next month or so. I appreciate your input in advance.

2nd SEO Class

Just a quick reminder note that SMB Consulting will be providing the second Search Engine Optimization training class this coming Thursday, June 14, 2007 from 9 AM until 4:30 PM at the McConnell Technology Training Center off Industry Blvd. here in Louisville. It’s the same material as the first class so it’s not too late to learn SEO from the ground up. The class is very hands on, too.

If you’re interested in attending the class, there are a few spots still available. Please e-mail info@smbconsultinginc.com for more details or to sign up. Registration is $650 for the first person and $450 for each additional person you bring which includes all training materials and lunch. All you have to do is show up on time–we’ve got you covered with pens, highlighters, computer lab, and a customized textbook.

Hopefully, we’ll see you in class this week or in one of our upcoming out of town sessions. The next sessions will take place in Cincinnati, Indianapolis, Nashville, and possibly St. Louis so if you live in one of those locales, shoot us an e-mail so we can begin to iron out the details for the classes.

For more information on SEO or the training material, you can visit the SEO section of our main website at http://smb-seo.com.

Opinion: Why Carry a Gun?

You’ve all heard the phrase from the pro-gun crowd: “guns don’t kill people; people kill people.” True statement which I agree with in principle, but there was an incident in Jeffersontown, KY (a sub-city of Louisville) where a retired J-Town cop (Richard Koenig) and a citizen (Darren Pickerill) got into a bit of a road rage battle over a 4-way stop sign that makes you wonder.

To make a long story short, Pickerill, the citizen, is in the hospital in critical condition as a result of six to eight shots fired by Koenig, the retired cop. Apparently, Pickerill went out of turn at the 4-way intersection that incited a verbal exchange that quickly escalated into a shooting spree. Unconfirmed initial reports suggest that Pickerill possibly showed a gun as the two were arguing over the 4-way stop, and that propelled Koenig to open fire. Pickerill allegedly never fired a shot. All of this over a stupid 4-way stop sign? Amazing!

Yes, the guns in this case are not to blame, but would either of these people be in the position they are in today if neither of them had a gun? The worst that could have resulted is the two might have gotten into a physical confrontation where one or both got roughed up a bit, but they’d both live to talk about it and possibly even laugh about it one day. No one is laughing now, and I’d imagine Koenig is going to have some legal battles to wage as a result of his quick trigger. Pickerill is in pretty dire shape all because of the threat of showing a gun that caused another to flip out and shoot first.

I can’t say what I would have done in the exact situation because I’ve never been in it, and I hope I never am. I can say that I’ve been furious at 4-way stops several times because they really aren’t that hard to navigate, yet some people seem to think they are like solving a Rubik’s cube or something. It deeply concerns me that there are seemingly more and more people out there hunting for situations like this so they can shoot first then cry “self defense” (as Koenig is in this case) if something bad happens.

There are way more dumb drivers roaming the earth than any of us would prefer, but it’s not the end of the world when you encounter one. Flip them off, yell a little, maybe even stand on the gas to get around them, but let it go just as quickly as you blew up. You never know who might be packing heat looking for any reason to unload some rounds to compensate for some pitiful insecurity they have.

The moral of the story for me is nothing good comes from carrying a gun around even if you never plan to use it. The sheer fact that it’s there is a threat that it COULD be used, and people don’t tend to act rationally when they experience a little road (or instant) rage. The gun itself provides zero protection–using it does. Why tempt yourself and fate?

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