ARSE: The Asshhole Rating Self Exam

ARSE: The Asshhole Rating Self Exam

From Guy’s Blog:______________By GuyKawasaki Bob Sutton and the mavens at Electric Pulp have created the ARSE (Asshole Rating Self Exam) to help people to determine if they are assholes. This is an offshoot from Bob’s book, The No Asshole Rule: Building a...

Targeting Competitors Misses the Point

Pundits love to talk about market share and often assume that Yahoo is targeting Google and vice versa, but that strategy never works. A paper by Wharton marketing professor J. Scott Armstrong shows that focuses on competitors instead of profits is a losing...
It's Not About the Logo . . .

It's Not About the Logo . . .

By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...

Quote of the Day

“You have to love what you do. Without passion, great success is hard to come by. An entrepreneur will have tough times if he or she isn’t passionate about what they’re doing. People who love what they’re doing don’t give up. It’s never even a consideration....