Product Differentiation

I frequently get asked “how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?” My initial answer is ‘you just answered your own question within the question.’ That part about...

Finding the Purple Cow

The other night my girlfriend and I went out to dinner with some friends of hers, and the topic of cooking came up and how it seemed we just didn’t have the time to cook as much as we’d like. One of the men sitting at the table mentioned Little...

Targeting the Boomers

There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. They represent the lion’s share of today’s economy and the American workforce. These people are approaching retirement so the rhetorical...

Does Free Really Mean Free Anymore?

I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?”For starters, our free month is 95% free (you have to invest human time resources and share relevant...

Seth Godin's Louisville Seminar Review

Seth Godin paid Louisville a visit today to speak in the newly opened Waterfront Park Place, a truly beautiful building that serves as a posh residency for some of Louisville’s wealthier people. I had the fortune to attend the seminar, and I figured this is as...