Quick Hit SEO to Do List

by | Wednesday | SEO, Tips and Tricks

Many potential Search Engine Optimization (SEO) clients come to me stating they don’t have the financial resources to contract my firm for services yet they’d like to get started with the promotion of their site within the search engine sphere. Below I’ve attempted to...

How to Beat Google (Part 1)

by | Wednesday | SEO

by Rich SkrentaOur entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...

Case Study: Brand Equity in the Insurance Industry

by | Friday | Branding

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Are You Linkbaiting The Right Audience

by | Monday | SEO

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...

Are You Ready To Start Your Home Based Business?

by | Wednesday | Business Planning

By Allen LundyThere are all types of people in this world. Everyone of us is unique in one way or another. We all look different, we have different hobbies, likes, dislikes, and most of all we have varied skills and learning abilities.Our uniqueness is what makes each...