Archive for 'opinion'

And the winner is . . .

Actually, that’s poor grammar.  There will be three winners for the REMO Training package for replying with their thoughts and opinions on what would make the training most beneficial.

Phil Bordeaux wins one copy for his response AND stepping up to the plate first.  It’s never easy to be the first one to speak up so I appreciate Phil’s willingness to put himself out there.  See, it pays to act quickly.  🙂

John Mazzara will be another other winner for outlining a complete package offering. His suggestion of including audio is something that didn’t receive as much consideration as it should have so I’ll work on including audio with the training package. It’s an option that may appeal to enough people to warrant the effort and extra expense.

Earlier in the year, Tego Venturi won a copy of “The SEO Bible” on one of our sister sites.  While he’s already received a copy of the eBook associated with that training (his site has soared in the rankings ever since), the video production was halted on that project in order to focus on real estate first.  That’s my mistake so he’ll receive a copy of the REMO training for being so patient. He’s in real estate so this offering is likely more relevant anyway.

Congratulations to all of the winners.  I’ll be contacting you this week to iron out the details.  I just may award another winner if someone steps up and suggests something worthwhile so don’t stop commenting or making suggestions.  🙂

3 Newsletters You Should Definitely Subscribe To

When I first started using the Internet, I was a bit afraid of subscribing to email newsletters. Why? Because I thought that people would just spam the heck out of me with offers and sales pitches.

Lately, however, I started subscribing to a few of them, and I must confess that some provide a real value for the subscribers. The trick is to identify people that genuinely want to build a community and help their readers (as opposed to helping their own pockets…).

There are 3 particularly that I think you guys would benefit from.

The first one is the WordPress Newsletter from my friend Joost de Valk. Joost is a Jedi Master when it comes to WordPress, and he shares all his tips on the newsletter and on his blog. He is also always looking for the coolest plugins, making it a must read if you use WordPress.

The second one is the email list from Jason Calacanis. Sure, the guy is a bit controversial, but he sure knows the online publishing and startup environment. His emails are always packed with information and opinions. If you consider yourself a web entrepreneur, go check it out.

Finally, Darren Rowse also launched his Problogger Newsletter a while back. It is basically a complement to the blog, but it brings some insider information, and access to some of his stuff before it goes live on the blog.

Now what about you, what newsletters are you subscribed to that you would recommend to other people? Let me know and I will check them out.


Copyright by Daily Blog Tips.

3 Newsletters You Should Definitely Subscribe To

The decline of newspaper popularity has been attributed to the rise of the internet and the proliferation of web-based content. With an extremely low barrier of entry and variable cost, the web allows anyone with a computer to become an independent publisher: As a result, the amount and variety of content online far exceeds print publications in most fields.

So how can newspapers survive and do well as a business in the future? Perhaps by cutting back and going more niche to provide content that features deeper analysis and investigative reporting. In an article entitled ‘The Elite Newspaper of the Future’, Philip Meyer suggests that the money and audience comes from specialized, not general media.

This particular quote explains in greater detail:

I still believe that a newspaper’s most important product, the product least vulnerable to substitution, is community influence. It gains this influence by being the trusted source for locally produced news, analysis and investigative reporting about public affairs. This influence makes it more attractive to advertisers.

By news, I don’t mean stenographic coverage of public meetings, channeling press releases or listing unanalyzed collections of facts. The old hunter-gatherer model of journalism is no longer sufficient. Now that information is so plentiful, we don’t need new information so much as help in processing what’s already available.

Just as the development of modern agriculture led to a demand for varieties of processed food, the information age has created a demand for processed information. We need someone to put it into context, give it theoretical framing and suggest ways to act on it.

Scaling back on the all-you-can-eat content buffet in favor of more exclusive material does not just appeal to a hardcore audience.  People get their information from one another, not just through the direct consumption of media. Catering to the leadership audience, the well-educated news junkies and opinion leaders, will help spread your content in the long run.

Will this topical specialization make newspapers profitable? Maybe. If newspapers can’t compete with blogs and online news sites in terms of speed and variety, perhaps they can trump them in terms of depth or trust. After all, feature-length content with solid, investigative reporting is not something you’ll often find on most blogs or personal sites on the web.

Daily newspapers will always be around, although they will be read less as more people come to have persistent access to the internet. A newspaper gives you the opinion of the journalist, but a blog throws in the comments of other readers. The web also gives you instant social interactivity, which is appealing for people who want to connect over what they’ve read.

To be able to share an opinion on what you’ve just read is enormously satisfying. Good content can be one-way but I think its increasingly important to socialize information and make it a facilitator for communal interaction. Print publications of the future would do well to consider developing some form of an online component to complement their offline product.

On the other hand, the problem of information overload is very real. Just think about it. More and more online/print publications are created everyday: to track and read many of them is very time consuming. People will be forced to pick and choose what to read. Some blogs will get dropped from a feed reader, others will remain. It’s easy to predict who survives.

Blogs that just repeat information already published elsewhere are providing value that can be substituted. To put it another way, these sites are completely dispensable. They lose out when a choice has to be made due to time/attention scarcity. These sites are usually the ones that just regurgitate content released on mainstream media or other larger blogs. Their identity is virtually unrecognizable. A great logo and design won’t save them.

Sites that serve as a comprehensive and reliable filter of information on a topic will be read, but they’ll always have to compete with other fast-paced news publishers. To aggregate information is incredibly easy. To process, analyze and situate it within a big picture context while offering an intriguing/unique perspective is considerably more difficult.

Those who can do so will be trusted: they are a valuable knowledge asset for any reader.

Detailed, unique content immediately stands out on its own, even without extensive  marketing efforts. People don’t just want to be informed, they want to better grasp a topic in all its nuances. The joy of consumption lies not only in the skimming of a news story but the processing of new perspectives to enrich a personal worldview or professional need.

Publications that provide such content will always have an audience. In the end, it’s just a natural consequence that results from the consumer’s problem of information overload.

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The Future of Content in the Age of Information Overload

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FREE SEO Training!

Free SEO trainingAs you may already know, I’m in the midst of producing a marketing optimization home study training package for the real estate industry. The material applies to any industry, but real estate is featured more prominently throughout. I’ve reached a bit of a sticking point and could really use your help.

The videos and accompanying book, workbooks, and future live teleseminars will focus on search engine optimization and social media “optimization” (not sure that’s the proper term but oh well). With that in mind, what would you MOST like to learn about in relation to SEO and how to leverage social media for your business? Post your thoughts below this entry in the comments section.

The winner will receive a free copy of my training to download in advance of its public release. You’ll also receive the physical version at no charge once it is shipping.

Collectively, this training costs $1,594 when I teach it live ($797 for SEO and $797 for Social Media) so I believe this “contest” offers quite a bit of potential value. The home study version won’t cost $1,594, but I haven’t settled on an initial price yet.  I do know the price will be going up substantially three days after the initial launch so it’ll save you quite a bit of money to get in on it early. If you have an opinion on how much you’d be willing to pay for this type of training, feel free to include that in your comment(s) although it’ll have no bearing on the outcome of “contest.”

Oh, judging is based on my opinion of how difficult or “ground breaking” the suggestion happens to be. 😉 That means there is no right or wrong answer.

Thanks in advance for your response(s).

Roger

PS–If you’re not in real estate, that’s all right–you’re eligible, too.

Eunice Bauer, 1928-2008, RIP

On June 25, 2008, my mother, Eunice Bauer, passed away after 79 years and recent bouts with bladder cancer and Alzheimer’s disease. Many of you who are familiar with the developments in recent months knew, as I did, that this day was quickly approaching, but that doesn’t prepare anyone for the actual event.  I thought all along that I was prepared for this moment, but I am clearly not.

Even though my mother is in a much better place and finally free of the pain and suffering, the sense of loss is tremendous. My mom was my best friend on top of being my mother, and I’m obviously very torn up about it. I’ll remember my mom as fondly as a son ever could, and I’ll obviously never forget her.

She was a fiery lady with a strong will and determination that I hope has filtered to some degree down to me.  She was also a huge believer in her boys and always encouraged us even when we messed up.  She enjoyed laughing, cutting up and sharing a beer with friends and family.  We’d frequently have “family nights” on Thursdays at a local restaurant, and that made mom really happy even if she didn’t order anything to eat (she was never a big eater). The time meant more to her than the actual meal.

Mom loved coming to my baseball games and taking me to the bowling alley while she bowled.  She was a great bowler just as she was a mother. Mom wasn’t so great at keeping her opinions to herself during my games at times though–I’ll never forget the time that the coach put on a hit and run while I was batting and the next pitch was so high I had to jump to swing at it.  I ended up getting a base hit so the play worked great, but I recall my mom yelling “Roger, don’t swing at those!”  Of course, her voice stood out because she was my mom, but I always knew she had my back even if she didn’t agree with what I was doing.  That was just one example that sticks out at this moment for whatever reason, but it’s extremely tough when you lose your biggest cheerleader in life, best friend, and mother all at once.

I feel as though a blog post trivializes my mom’s life in some regards, but I also feel as if it pays a tribute to her, too so I’m a little torn on this.  I’m hesitant to write a whole lot because I don’t want to forget anything so it’s easier to just share a few thoughts that come to mind right now with the caveat that I’m admittedly leaving a lot out.  To say I loved my mom would be an understatement–she meant the world to me and vice versa.  We had a great relationship, and I am grateful for the times we shared.  I only wish we could have had more time together with her being completely healthy, but that obviously wasn’t meant to be.  My job now is to make my mom even prouder than she already was before she passed away so I have a lot of work to do.  Hopefully some of you will join me in my journey to accomplish that goal.

There is little anyone can say or do to make the pain go away, but I appreciate everyone who has reached out to me to express sympathy and offer a helping hand.  I’ve never felt the way I do right now, and I’m not sure when this will subside to the point I return to being myself again, but I hope those of you who have healthy parents love and appreciate them as much as you can while you can because you never know when things may change.

I realize this post has nothing to do with sales, marketing or business, but it has everything to do with life, and that’s something we all have in common.  I thank you for reading and thinking of my mom in the process.

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