Archive for 'optimization'

I will be giving an Internet Marketing Optimization training class at The McConnell Technology Center on April 16-17 that is open to the public for a small registration fee.  Training similar to this can cost anywhere from $1,500 – 2,999 so you can save quite a bit by attending the local course.

The class will run from 9 AM to 4 PM each day and will include lunch and multiple text books along with everything you need to get up to speed on Internet Marketing including SEO, Social Media Marketing, building a list, using auto-responders, and how to increase sales through online channels. You’ll also gain full access to my 26 week Internet Marketing Optimization Course to serve as a refresher and expand upon the material covered in the class.  Find out more about the online coaching program by visiting http://imoPrinciples.com

Find out more by visiting http://Live.imoPrinciples.com

Internet Marketing Optimization Podcast – FAQs #2

Round 2 of the FAQs about SEO & Social Media Marketing. This version is a bit shorter, but there are some good questions being asked. One even stumped me for a moment.

Take a listen below.

Ready to tackle SEO & Social Media Marketing? Check out my new site: http://imoPrinciples.com to get started immediately for a miniscule $67.

Internet Marketing Optimization Podcast – FAQs

I just completed recording a podcast to answer some FAQs I’ve been receiving about SEO & Social Media Marketing.Mostly these come from real estate professionals, but they apply across the board regardless of the industry you happen to be involved.

This podcast covers the first 10, but there are a lot more to be answered.

Keep ’em coming on the questions! 🙂

Ready to tackle SEO & Social Media Marketing? Visit my new site: http://imoPrinciples.com to get started immediately for a measly $67.

Make trade events deliver in 2009 (Cece Lee)

Tradebooth
Drew’s Note:
  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via
the blogosphere. So without further ado
Cece Lee.  Again. Enjoy!

As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of the physical events that they’re committed to in 2009. Physical events, such as product demonstrations, summits, conferences and trade shows, are an integral part of one’s lead generation efforts.

When you prepare to attend a conference or trade show in 2009, the goal is no longer to set-up your booth at a conference. It’s how do you create a PR strategy to fully take advantage of your time at that event?

Public relations is a cost-effective way to promote your participation at any conference or trade show. When married with your in-person presence, you can make the most of your participation in 2009.

Here are three ways to maximize your participation:

Research speaking opportunities at the conference
Speaking at a conference is a great way to position yourself as a thought leader in your industry. While securing your exhibit space or sponsorship, ask about speaking opportunities – either as part of your participation or how to submit a topic for consideration.

In the case the conference has a speaker proposal process (a call for speakers or proposals), the key to securing a speaking opportunity depends on relevancy, timeliness and educational value of your proposal. Research key issues within your industry or consider inviting a customer to present with you at the conference. Also highlight the top three or five action items that attendees will learn from hearing your presentation.

After submitting the proposal for consideration, continue following up with the organizer to inquire about the status and get feedback about your proposal. Through these conversations, you may be able to amend your proposal accordingly or uncover additional opportunities that you were previously unaware of.

Unfortunately, organizers receive about 10 proposals for each speaking opportunity. While you proposal may not be accepted initially, don’t assume that concludes your efforts with the organizer.

Due to family emergencies, illness or urgent business meetings, speakers do cancel occasionally. Check in with the organizer about 1 month before the conference to inquire about cancellations. Or due to your conversations with the organizer, you may get a call the day before the conference to step in for a speaker!

Write and distribute a press release
An event based press release highlights the what, when and where of your participation. By posting the release on a free or paid newswire, you increase your online presence as a newswire can distribute your release to an average of 12 – 20 online websites.

Due to the distribution of the release, you also have to consider the search engine optimization impact of the release. Evaluate which keywords drive traffic to your website or are frequently search terms for your industry.

To increase the relevancy of your release in search engine searches, incorporate these 5-10 keywords in your press release. Furthermore, hyperlink key phrases to related pages on your website. Like keyword relevancy, search engines also look at the number of external links pointing to your website.

Besides posting the release on your website, the press release is also a great opportunity to connect with your customers or prospects. While they may not be able to attend in person, this provides an excellent way to stay top of mind when they are ready to purchase your solutions and services.

Connect with media and bloggers
While you’re inquiring about speaking opportunities, ask about previous or anticipated media attendees at the event. Since these reporters (I include bloggers as reporters) are taking time to attend the event, you know that they are interested in the event’s content.

In case the organizer doesn’t have a media list, then reach out to local media about the upcoming event or do a quick search on Alltop.com, a website that lists the top blogs on specific topics, to find a short list of bloggers writing on your industry.

Before contacting each reporter directly, first research what she has written on in the past. Does she look at products only or does she write trend pieces? She may have also included pointers on how to contact her such as likes and dislikes. By arming yourself with this information, you can send a targeted email introducing your company, why she would be interested in your company and invite her to meet at the conference.

While I don’t suggest attaching any press releases or photos, I do recommend including a link to a relevant press release or offer to provide photos to enhance the article visually.

Conclusion
I don’t believe that physical events will disappear as marketers reevaluate their budgets. Rather, it’s how can you do more with less. Public relations is an inexpensive way for you to get the most out of your event participation.

Cece Lee is the author of PR Meets Marketing blog and senior marketing communications manager with ON24. While not writing posts for her blog or working, Cece enjoy taking care of the newest addition to the family – Snowy, a white goffin. Note: The thoughts expressed in this posting are not representative of ON24 and are personal views of the author.

Every Friday is "grab the mic" day.  Want to grab the mic and be a guest blogger on Drew’s Marketing Minute?  Shoot me an e-mail.


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The following was inspired by an email thread that went back and forth
between myself and the President of a Web Design House. the project
mentioned is  in the very beginning stages of an SEO project that we
are fulfilling for one of their clients.I thought you might find this
of interest…..

At the start of a project brand increases because of linking. Often times a client thinks that this was built in, when in fact some of it may have been but Google does not necessarily care about your brand. They care about mentions and citations of your brand. Google cares only what
links to the references of your brand across the web on your site or
not. As your links increase to your pages of your site, your brand
references (keywords) within your analytics should go up.

So what you get last month in your original, pre-seo campaign "brand traffic" spreads out to larger
derivatives of that word and more searches as it gets links to the
pages with brand words. And links that carry those
branded words in the anchor text increase. In the case of brand it
usually is not very competitive if at all, so a few links can really
get the brand out there.


Reputation Management

This by the way is what reputation management is about. One can easily
steal your brand by creating pages about your company on many web pages. It can even be done anonymously on free sites. Its easy to do because
there is 0 competition for it until someone actually does it.

The idea being that you can get crowded out totally or partially from the SERPS (search positions) for your own name!Thats why it is important for companies to do more socially and thru
syndicates to populate the web with references to their brand.

By the way we often will get an agent site to come up higher in the
SERPS than a broker site online (if the broker is not our client). Its
very easy if the broker isn’t working for in bound links.

This reputation thing is not as bad as it is hyped up to be yet. I have seen few attempts by malcontents but not done very well. But I do
think it will be a major problem down the road not just in the real
estate business. But I see this playing out in how news and politics
can be perceived.

For a glimpse of the future and managing reputation and perceptions,
study how the Obama and McCain campaigns have run their online
marketing for the past election.
Election Special: Whatever You Do, Do Not Vote For This Candidate
Even McCain used online Video masterfully. Obama used the web better than any one politician or business yet.

Confessing Your Sins Will Get You Traffic!


A site can be SEOd all day long, but if it does not have links it does
not fully or even in some cases partially exist to Google. On many
templated real estate sites there is not much one can do as far as
onpage optimization.

So how does one get high rankings?

Links. Links make up for the sins of the site. They are the absolution from the priest called Google.

So right now a month into the project what we see is a start of a wider
span of brand words. And even a small start at seeing real estate
search words giving traffic.

We can do that by comparing the search strings from last month before
the SEO launch to now. This month is almost double brand based visits.
(names changed to keep the client private)
The list is longer (width) and many words are getting more visits compared to last month.
ie. TOTAL BRAND visits  are double last month
27         century 21 franchise name
26         url.com
19         century 21 franchise name realty
14         franchise name
6           century franchise name
6           www.franchise name.com
4           city century 21
4           century 21 in state
etc…..

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