Archive for 'optimization'

FREE SEO Training!

Free SEO trainingAs you may already know, I’m in the midst of producing a marketing optimization home study training package for the real estate industry. The material applies to any industry, but real estate is featured more prominently throughout. I’ve reached a bit of a sticking point and could really use your help.

The videos and accompanying book, workbooks, and future live teleseminars will focus on search engine optimization and social media “optimization” (not sure that’s the proper term but oh well). With that in mind, what would you MOST like to learn about in relation to SEO and how to leverage social media for your business? Post your thoughts below this entry in the comments section.

The winner will receive a free copy of my training to download in advance of its public release. You’ll also receive the physical version at no charge once it is shipping.

Collectively, this training costs $1,594 when I teach it live ($797 for SEO and $797 for Social Media) so I believe this “contest” offers quite a bit of potential value. The home study version won’t cost $1,594, but I haven’t settled on an initial price yet.  I do know the price will be going up substantially three days after the initial launch so it’ll save you quite a bit of money to get in on it early. If you have an opinion on how much you’d be willing to pay for this type of training, feel free to include that in your comment(s) although it’ll have no bearing on the outcome of “contest.”

Oh, judging is based on my opinion of how difficult or “ground breaking” the suggestion happens to be. 😉 That means there is no right or wrong answer.

Thanks in advance for your response(s).

Roger

PS–If you’re not in real estate, that’s all right–you’re eligible, too.

New Marketing Websites = Free Resources for You

I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered at each of the following sites, please spread the word.  If you have any comments on the sites (they all use the same layout and basic template), please let me know.

Here’s a rundown of the sites and what each offers (for free) in exchange for your contact information:

  1. SEOPrecept.com – Introductory search engine optimization education and information
  2. PersonalizationPrecept.com – A look into personalized direct marketing complete with stats, graphs, charts, and insight to help you craft better marketing campaigns.
  3. Infusion.SMBConsultingInc.com – 9 Building Blocks to Double Sales report written by InfusionSoft president Clate Mask.  Very good read with quality information.
  4. SMB-SEO.com – An inside look at real estate marketing through search engine optimization (SEO).  The top 30 markets in terms of real estate search volume are examined along with a couple of case studies.
  5. SEOComparisonGuide.com – A pricing comparison of 50 of the top SEO firms across the globe complete with links to each firm’s website.  A must have for anyone in the budgeting process for SEO or wanting to make sure they aren’t getting ripped off by their current SEO firm.

So there you have 5 fairly new resources that should help you with your marketing endeavors moving forward.  I personally wrote each report with the exception of the “9 Building Blocks to Double Sales” so I eageraly welcome your feedback, comments, and suggestions on any of this.

SEO: Image Tag Optimization

Lately, I’ve been hearing more chatter about optimizing image tags as part of SEO.  Many are suggesting renaming your image files to match some of your targeted keyword phrases as long as they relate to the image and the alt-image attribute matches the filename as well.

Listen in for my thoughts on this tactic during a quick 50 second podcast.

I’m in the process of working out an outline for an Internet Marketing Teleseminar Series that I’d appreciate getting some feedback.  Included with this particular entry today is a 3 minute podcast that goes over the program.  If you don’t have three minutes to listen in on the podcast, here’s an overview of some of the topics we’re kicking around:

  1. Article writing / content generation
  2. PPC advertising
  3. Affiliate programs
  4. Blogging / Podcasting
  5. Search Engine Optimization
  6. Social Media Optimization
  7. E-mail marketing
  8. Direct / personalized marketing
  9. List building
  10. Live event marketing
  11. Co-registration techniques
  12. Researching and segmenting your market

If you can, listen in on the podcast as it goes into a little more.  It’s quicker to speak than to type. 😉

I’d really appreciate your feedback and input on this – is it a good idea?  What would you pay for something like this?  Have any guests you’d recommend to include in the mix?  Let me hear from you.

How to Get More Website Visitors

If you’ve read much about Zing and some of the work we do, it goes without saying that we’re a marketing firm.  What we’re going to touch upon today is three of the better ways to increase website visitors.  Two of them are ways that you can begin immediately, and the other takes a little time to reap the benefits.

Search engine marketing (SEM) and an e-mail signature can be implemented within the next five minutes whereas organic search engine optimization takes a little while and is more of a drawn out process.   Let’s talk about each briefly.

Search Engine Optimization (SEO)

Organic search engine optimization is a process of elevating a website within the search rankings of the major search engines such as Google, Yahoo, and MSN by determining which keywords are searched for most then “optimizing” sections of a website for those keywords to attract more qualified visitors.  Part of the optimization process includes link building (external sites that link to your site), content generation and improvements (mixing in targeted keywords in an intelligent fashion within online content), developing a sitemap for your site, and focusing meta tag data on a solid mixture of profitable keywords.  A reputable search optimization firm will openly share their practices with you so be leery of those that refuse to do that along with those that guarantee top rankings—search engines are dynamic by nature so it’s nearly impossible for an external source to promise a certain ranking unless that source is the search engine itself (no search engine provides SEO).   

Online Advertising (SEM)

Search engine marketing (SEM) is frequently referred to as pay-per-click (PPC), and many organizations utilize paid ads on search engines to attract the type of traffic to their websites to fuel business growth.  Pay-per-click ads are generally the ads (sponsored listings) you see on the right side and sometimes at the very top of search results pages (SERPs).

E-mail Signature

An e-mail signature at the bottom of every piece of e-mail you generate or reply to can boost traffic to your site with little to no management on your behalf.  People are naturally curious, and you never know which piece of e-mail generated may become “viral” and spread through people forwarding it and having their friends forward it.  It’s a simple addition to your marketing efforts that can pay tremendous dividends.  Try not to abuse it by being long winded—keep your e-mail signature short and sweet for easy consumption. 

There you have three ways to draw more visitors to your website.  Do you utilize each in your current marketing mix?

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