10 Reasons Proposals Fail

From The Instigator Blog:—————————Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down....

10 Tips for Business Presentations

Fast Company talks with Ruth Sherman, a leading communications consultant and author of “Get Them To See It Your Way, Right Away: How To Persuade Anyone of Anything,” about business communications strategies.A quick rundown (not all 10):1. Prepare! 10:1...

What do successful brands do?

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
The Substance of Marketing

The Substance of Marketing

By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...

Ten Ways to Botch a Job Selection

Michael Wade from Execupundit.com shares another great post with us today:———————– 1. Dust off that ancient job description and use it to craft the recruitment announcement. [Just be sure to substitute PC for Commodore.]...