Build your brand:  First Day rituals

Build your brand: First Day rituals

There are many stress filled days on the job.  But for many people, their first day at the new gig ranks right up there.  Why not take the opportunity to really seed your company’s brand with the new employee from day one? Sure, they need to fill out...
The Future of Content in the Age of Information Overload

The Future of Content in the Age of Information Overload

The decline of newspaper popularity has been attributed to the rise of the internet and the proliferation of web-based content. With an extremely low barrier of entry and variable cost, the web allows anyone with a computer to become an independent publisher: As a...
How To Build a Referral-Based Business

How To Build a Referral-Based Business

This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a...
How To Build a Referral-Based Business

Following Up: The Secret To More Sales

This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick...