Are You Linkbaiting The Right Audience

by | Monday | SEO

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...

Ten Ways to Botch the New Employee Orientation

by | Sunday | HR

By Michael Wade Let seniority, not speaking ability or knowledge of the organization, be the main criterion for selection of the session’s speaker. That way, the new employees can get a clear look at what prolonged exposure to your workplace can do to what was...

The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....

Structuring Your Business Properly

by | Thursday | Business Planning

Structuring your business correctly for your needs and tax purposes, is an important step in starting your own business, be it at home or at another location.Here are brief descriptions of the different types of a business structure that will help you in your...