Smokin' Hot

As I waited to see the doctor I referenced in a previous post, I skimmed through the complimentary copy of Bicycling Magazine (which I have a personal subscription to) which was sitting in the lobby area. I had time to kill so I figured I’d browse through it to make...

When Your Salary is Too High

Once again, I’m overly frustrated with UofL’s basketball program. We lost to UMass at home last night which makes our record 1-2 versus Atlantic 10 schools this year. Before I get into this, UMass has a nice squad, but they shouldn’t be marching into...

Is it Worth Waiting for High Priced Expertise?

On Wednesday, I was waiting to meet with a potential client who happens to be a doctor. Doctors are notorious for making us wait no matter what time we show up for our appointment. If we’re early, the wait is longer. If we’re late, we get shoved to the back of the...

Does Free Really Mean Free Anymore?

I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?”For starters, our free month is 95% free (you have to invest human time resources and share relevant...

When Average isn't Good Enough

If you’ve visited this blog before, you probably saw my post on the seminar Seth Godin gave here last week in Louisville. If you haven’t, please check it out as it will make this post more sensible to you. In short, Seth made a statement that we’re...