Archive for 'Real Estate'

Real Estate Marketing – SEO's potential value

Here’s a quick overview video (~8 min) that looks at how much a top organic search ranking may be worth to the real estate professional in terms of traffic and PPC costs.

Once you’re done watching the video, share your comments with everyone below.

Want to simulate the analysis in the video? Visit http://imoPrinciples.com/report and download the report (no registration required) and the spreadsheet files.

Also–if you’re ready to attack SEO and Social Media Marketing, visit http://remoPrinciples.com and order my eBook for just $67. IF you get started now and dedicate about an hour per day to this stuff, you’ll be glad you did 3 months from now.

The following was inspired by an email thread that went back and forth
between myself and the President of a Web Design House. the project
mentioned is  in the very beginning stages of an SEO project that we
are fulfilling for one of their clients.I thought you might find this
of interest…..

At the start of a project brand increases because of linking. Often times a client thinks that this was built in, when in fact some of it may have been but Google does not necessarily care about your brand. They care about mentions and citations of your brand. Google cares only what
links to the references of your brand across the web on your site or
not. As your links increase to your pages of your site, your brand
references (keywords) within your analytics should go up.

So what you get last month in your original, pre-seo campaign "brand traffic" spreads out to larger
derivatives of that word and more searches as it gets links to the
pages with brand words. And links that carry those
branded words in the anchor text increase. In the case of brand it
usually is not very competitive if at all, so a few links can really
get the brand out there.


Reputation Management

This by the way is what reputation management is about. One can easily
steal your brand by creating pages about your company on many web pages. It can even be done anonymously on free sites. Its easy to do because
there is 0 competition for it until someone actually does it.

The idea being that you can get crowded out totally or partially from the SERPS (search positions) for your own name!Thats why it is important for companies to do more socially and thru
syndicates to populate the web with references to their brand.

By the way we often will get an agent site to come up higher in the
SERPS than a broker site online (if the broker is not our client). Its
very easy if the broker isn’t working for in bound links.

This reputation thing is not as bad as it is hyped up to be yet. I have seen few attempts by malcontents but not done very well. But I do
think it will be a major problem down the road not just in the real
estate business. But I see this playing out in how news and politics
can be perceived.

For a glimpse of the future and managing reputation and perceptions,
study how the Obama and McCain campaigns have run their online
marketing for the past election.
Election Special: Whatever You Do, Do Not Vote For This Candidate
Even McCain used online Video masterfully. Obama used the web better than any one politician or business yet.

Confessing Your Sins Will Get You Traffic!


A site can be SEOd all day long, but if it does not have links it does
not fully or even in some cases partially exist to Google. On many
templated real estate sites there is not much one can do as far as
onpage optimization.

So how does one get high rankings?

Links. Links make up for the sins of the site. They are the absolution from the priest called Google.

So right now a month into the project what we see is a start of a wider
span of brand words. And even a small start at seeing real estate
search words giving traffic.

We can do that by comparing the search strings from last month before
the SEO launch to now. This month is almost double brand based visits.
(names changed to keep the client private)
The list is longer (width) and many words are getting more visits compared to last month.
ie. TOTAL BRAND visits  are double last month
27         century 21 franchise name
26         url.com
19         century 21 franchise name realty
14         franchise name
6           century franchise name
6           www.franchise name.com
4           city century 21
4           century 21 in state
etc…..

And the winner is . . .

Actually, that’s poor grammar.  There will be three winners for the REMO Training package for replying with their thoughts and opinions on what would make the training most beneficial.

Phil Bordeaux wins one copy for his response AND stepping up to the plate first.  It’s never easy to be the first one to speak up so I appreciate Phil’s willingness to put himself out there.  See, it pays to act quickly.  🙂

John Mazzara will be another other winner for outlining a complete package offering. His suggestion of including audio is something that didn’t receive as much consideration as it should have so I’ll work on including audio with the training package. It’s an option that may appeal to enough people to warrant the effort and extra expense.

Earlier in the year, Tego Venturi won a copy of “The SEO Bible” on one of our sister sites.  While he’s already received a copy of the eBook associated with that training (his site has soared in the rankings ever since), the video production was halted on that project in order to focus on real estate first.  That’s my mistake so he’ll receive a copy of the REMO training for being so patient. He’s in real estate so this offering is likely more relevant anyway.

Congratulations to all of the winners.  I’ll be contacting you this week to iron out the details.  I just may award another winner if someone steps up and suggests something worthwhile so don’t stop commenting or making suggestions.  🙂

Own Your Market

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Hey Everyone,

Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and even a better example of what I like to call “current event” marketing.

I get asked all the time how often should you e-mail your list of customers. The answer to this is as often as you have something seriously relevant to say and no less than once a month

I want to illustrate a perfect example of contacting your list with relevant information, although it isn’t real estate specific, it is a perfect example. So, I am sitting here snowed in thinking there is no way I am getting out of the house today, but I am getting hungry and there is nothing to eat.

All of the sudden I get an e-mail from a local Pizza place here in Branson called Luigi’s. Now, without commenting further I am just going to post it below and let you guys comment on it:

Subject Line: WE DELIVER…EVEN IN THE SNOW!

Hey friends!

Just wanted to let you know that even in the snow, we’re still delivering.
If you don’t want to leave the house, let us bring you lunch!

Also, four quick updates:

1. WE WON!!!
Luigi’s Pizza Kitchen was voted BEST PIZZA IN BRANSON & NIXA
by 417 Magazine’s 2008 Reader’s Poll! Thanks to everyone who voted!
Not only do we have the best pizza, but we also have the BEST CUSTOMERS!

2. KIDS EAT FREE on FRIDAY!
We’re glad to see so many of our loyal customers taking advantage of this!
Visit our website for more details: www.LuigisPizzaKitchen.com

3. SUPER BOWL SPECIAL!
Spice-up your Super Bowl Party with some Luigi’s Pizza!
All day, Sunday, Feb. 3rd, get Large (14”) 2-Topping pizzas for $9.99 each, no limit!

4. MONDAY MADNESS!
$5 Thin-Crust Pepperoni Pizzas…every Monday in Jan. & Feb.!
Plus, this week, after 4pm, get FREE FOUNTAIN DRINKS when you dine-in!

For locations, menu and more, visit us online at www.LuigisPizzaKitchen.com

LPK, Hwy 248 in Branson: 339-4544
LPK, Hwy 165 in Branson: 334-3344
LPK, Main Street Plaza in Nixa: 725-3336

-Mandy Jordan
Director of Marketing
Luigi’s Pizza Kitchen
417/294-2642 cell
mjordan@luigispizzakitchen.com

****So what did you learn from this everyone? I want to hear your comments as I sit here watching the snow come down and enjoy my piping hot Luigi’s pizza, even though I am supposed to be on a diet!

Length: 36:22

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