No Software Needed?

by | Sunday | Sales / Marketing

Butterfly Marketing proves to be just as powerfulin strategies then in the software itself. Belowyou will find a student and customer of the course.http://cardinalrog.com/butterfly.html Michael Cheney of “Adsense Videos” applied thepre-launch strategies...
Exploring Brand Equity Measurement

Exploring Brand Equity Measurement

by | Thursday | Branding

From Branding Strategy Insider ———————————“You can’t manage what you don’t measure.”This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the...

What do successful brands do?

by | Monday | Branding

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...

Bye Bye Beauty Queens?

by | Wednesday | Sales / Marketing

I just finished reading an article in Business Week discussing changes in the pharmaceutical industry that includes cutting back on sales reps. I have some acquaintances and some friends who have been or are currently pharmaceutical reps so I figure this will impact...