Archive for 'research'

Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities!

leveraging holidays

The concept: The Internet is already the main source of information around the world. Kids, teens, workers, and even grand parents now turn to the web when they need to find something. On big holidays and events those folks will concentrate their attention, and if you manage to get your website or blog aligned with what they are looking for you might end up receiving huge traffic.

Suppose you have a website about cooking and recipes. On thanksgiving you could publish a series of posts explaining how to cook a turkey on other recipes that people could make on their homes. Depending on the quality of the content and on your promotional efforts you could attract many visitors with such a series.

Does it work?: Yes, and many webmasters and marketers exploit this trend year after year. There are basically two channels that you might tap into: search engines and social media.

For the first one, you would need to perform some keyword research, and then publish targeted and optimized articles. The success of this route will depend on the overall authority of your website and on the backlinks that your articles will receive. If you manage to rank for a popular keyword on one of those events, however, the result would be a huge and profitable influx of traffic.

The second channel is social media, and in order to get exposure there you would need to get creative with your content. Lists and funny stuff always perform well on those sites.

How to get started: If you want to use this strategy, the first thing that you need to do is to create a list of holidays or events that are related to your niche. Here is a small list with some of them:

  • New Year’s Day (January 1st)
  • U.S. Independence Day (July 4th)
  • Thanksgiving (November 27th)
  • Christimas (December 25th)
  • Summer Olympic Games
  • Winter Olympic Games
  • FIFA World Cup
  • Presidential Elections

Once you know the holidays or events that you are going to target it is just a matter of preparing the content. You can get creative here and use articles, songs, quizzes, videos and so on.

Wait until a couple of days before the event and publish it. Know if your target is organic or social media traffic and promote it accordingly.

Gather the results, analyze what worked and what didn’t work, and repeat the next year (or after 4 years).

Over to the readers: Have you tried to leverage big holidays and events to generate traffic? How did it work out?

Website Traffic Series


Copyright by Daily Blog Tips.

Website Traffic Series Part 20: Leveraging Holidays and Big Events

Make trade events deliver in 2009 (Cece Lee)

Tradebooth
Drew’s Note:
  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via
the blogosphere. So without further ado
Cece Lee.  Again. Enjoy!

As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of the physical events that they’re committed to in 2009. Physical events, such as product demonstrations, summits, conferences and trade shows, are an integral part of one’s lead generation efforts.

When you prepare to attend a conference or trade show in 2009, the goal is no longer to set-up your booth at a conference. It’s how do you create a PR strategy to fully take advantage of your time at that event?

Public relations is a cost-effective way to promote your participation at any conference or trade show. When married with your in-person presence, you can make the most of your participation in 2009.

Here are three ways to maximize your participation:

Research speaking opportunities at the conference
Speaking at a conference is a great way to position yourself as a thought leader in your industry. While securing your exhibit space or sponsorship, ask about speaking opportunities – either as part of your participation or how to submit a topic for consideration.

In the case the conference has a speaker proposal process (a call for speakers or proposals), the key to securing a speaking opportunity depends on relevancy, timeliness and educational value of your proposal. Research key issues within your industry or consider inviting a customer to present with you at the conference. Also highlight the top three or five action items that attendees will learn from hearing your presentation.

After submitting the proposal for consideration, continue following up with the organizer to inquire about the status and get feedback about your proposal. Through these conversations, you may be able to amend your proposal accordingly or uncover additional opportunities that you were previously unaware of.

Unfortunately, organizers receive about 10 proposals for each speaking opportunity. While you proposal may not be accepted initially, don’t assume that concludes your efforts with the organizer.

Due to family emergencies, illness or urgent business meetings, speakers do cancel occasionally. Check in with the organizer about 1 month before the conference to inquire about cancellations. Or due to your conversations with the organizer, you may get a call the day before the conference to step in for a speaker!

Write and distribute a press release
An event based press release highlights the what, when and where of your participation. By posting the release on a free or paid newswire, you increase your online presence as a newswire can distribute your release to an average of 12 – 20 online websites.

Due to the distribution of the release, you also have to consider the search engine optimization impact of the release. Evaluate which keywords drive traffic to your website or are frequently search terms for your industry.

To increase the relevancy of your release in search engine searches, incorporate these 5-10 keywords in your press release. Furthermore, hyperlink key phrases to related pages on your website. Like keyword relevancy, search engines also look at the number of external links pointing to your website.

Besides posting the release on your website, the press release is also a great opportunity to connect with your customers or prospects. While they may not be able to attend in person, this provides an excellent way to stay top of mind when they are ready to purchase your solutions and services.

Connect with media and bloggers
While you’re inquiring about speaking opportunities, ask about previous or anticipated media attendees at the event. Since these reporters (I include bloggers as reporters) are taking time to attend the event, you know that they are interested in the event’s content.

In case the organizer doesn’t have a media list, then reach out to local media about the upcoming event or do a quick search on Alltop.com, a website that lists the top blogs on specific topics, to find a short list of bloggers writing on your industry.

Before contacting each reporter directly, first research what she has written on in the past. Does she look at products only or does she write trend pieces? She may have also included pointers on how to contact her such as likes and dislikes. By arming yourself with this information, you can send a targeted email introducing your company, why she would be interested in your company and invite her to meet at the conference.

While I don’t suggest attaching any press releases or photos, I do recommend including a link to a relevant press release or offer to provide photos to enhance the article visually.

Conclusion
I don’t believe that physical events will disappear as marketers reevaluate their budgets. Rather, it’s how can you do more with less. Public relations is an inexpensive way for you to get the most out of your event participation.

Cece Lee is the author of PR Meets Marketing blog and senior marketing communications manager with ON24. While not writing posts for her blog or working, Cece enjoy taking care of the newest addition to the family – Snowy, a white goffin. Note: The thoughts expressed in this posting are not representative of ON24 and are personal views of the author.

Every Friday is "grab the mic" day.  Want to grab the mic and be a guest blogger on Drew’s Marketing Minute?  Shoot me an e-mail.


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25 Lessons Learned from Failure

If you want to succeed, you got fail. And fail a lot!

Sounds counter-intuitive huh? But is one of the most important business concepts.

If you don’t fail, you are not stretching out of your comfort zone. You are not taking risks. You are not learning things along the way.

There is an interesting article on this topic on the blog Untructured Ventures, titled How to Fail: 25 Secrets Learned through Failure. Here is the first lesson:

1. Dither, dither, dither; plan, plan, plan.
Instead: Fail fast. Fire, aim, repeat.

Time is the most valuable asset a person has, and yet it’s the easiest and most common thing wasted. Speed breeds momentum and passion, motivation and a bias for action. Learning through experience is far more valuable than learning through planning, prototyping or researching as nothing is more direct, meaningful and visceral than seeing how something works (or doesn’t).

What is the second-most important asset? Passion. People only have so much passion, intellect and interest to devote to ideas without seeing results, without seeing the fruit of their labour. Give people the chance to succeed and the opportunity to learn without drowning them in the process. Few things are more demotivating than working on a project for an extensive amount of time just to see it canceled shortly before it would have seen the light of day.

Check out the full article for the other 24, it is a nice reading.


Copyright by Daily Blog Tips.

25 Lessons Learned from Failure

Personal Branding is its own reward

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Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, differentiation, and marketability.

I’m humbled to tell you that I was one of the 6 people honored with recognition.  It’s quite an honor and even more so, when you see the other recipients.  I’d like to take a minute and introduce you to each of the honorees (well, except me…you know me!)

Gold Award:  Jeremiah Owyang

Jeremiah is probably one of the most trusted and sought after experts in the social media space.  As a researcher for Forrester following media trends is his day job.  He’s very generous with his time and knowledge and the judges wisely selected him unanimously.

Silver Awards:  Daniel Scocco and Laura Fitton

Daniel is certainly a go-to-guy for blogging, people trust him and he constantly rewards his community.  He offers up tips and strategies on blogging and currently holds the #29 spot in terms of popular blogs (according to Technorati).

Laura’s focus is on social media consulting, specifically "microsharing" which is all about harnessing the power of tools like Twitter, Pownce, Plurk and Jaiku.  She’s often quoted on and offline about where the world of social media is headed.

Bronze Awards:  Jim Kukral, Wendy Piersall, and little old me

Jim’s thing is all things affiliate marketing,
social media and internet marketing each and every day. He communicates
his brand through both video and written entries and is a common face
at industry events.

Wendy introduced herself to us as eMoms at Home which has now evolved into SparkPlugCEO.  Wendy’s message is about the power and possibilities of working for yourself and from home.  Her personal story inspires many to take the leap.

Me.  Enough said.  If you want to read what Dan and the judges said…(this link is for you, Mom and Dad!)

Congrats to all the recipients.  As you can imagine, it’s heady stuff to be among them.

If you’re wondering who made the call, the judges were:

 

Read more about the award in the most recent edition of Personal Branding Magazine.

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Try the RankSense SEO Software for 30 Days Free

The guys from RankSense are having a promotional campaign where you can subscribe for an account with a 90-days money back guarantee (and it won’t be charged for the first 30 days).

So what is RankSense? It is an all-in-one SEO software that brings 12 integrated tools to optimize most aspects on your blog or website. I exchanged some emails with Hamlet Batista, the creator of the software, and the guy knows his SEO. He has made millions of dollars in search marketing and affiliate marketing deals, in very competitive niches like the Viagra one, just to give you an idea.

ranksense review

Here is what you will find inside the software:

  • an advanced keywords research tool (search for keywords related to your content, to your competitors, by topic and so on)
  • keyword analysis (estimated traffic, competition and so on)
  • competition analysis tool
  • website SEO check (the software will scan your websites to see if the essential SEO factors are there)
  • link structure analysis (where your links come from, what anchor text they have and so on)
  • link building tool (what are the best places to get links)

The interesting thing about the RankSense software is that their approach is towards simplicity and time saving. Some SEO tools there are really complex and have steep learning curves. RankSense, on the other hand, was developed to be as user friendly as possibly, so even beginners can work on their SEO efficiently.

You can try it for yourself though and see if you like. They require a credit card on the registration, but you won’t be charged for 30 days. If you find that the software is not what you were looking for, you just need to cancel before the first 30 days and you are good to go. Their basic plan starts at $25 monthly as well, which is considerably cheaper than some competitors. Click here to check the sales page with the registration link.


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Try the RankSense SEO Software for 30 Days Free

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