Archive for 'Review'

Louisville Social Media Club Review: July 2008

On Tuesday, July 14, 2008 the Social Media Club of Louisville met at the Water Tower on Zorn Avenue.  The meeting was well attended and a welcome change of scenery from some of the louder atmospheres of the early days.

A very interesting presentation was given by Jake McKee, formerly of Lego.  Much of what Jake discussed centered around his days at Lego, but the lessons to be learned spread much further than one job or experience.

Listening to the customer, no matter how young or old, seemed to be a theme that permeated through Jake’s presentation, and it’s a lesson that a lot of companies struggle with especially when they embark on a social media initiative that aims to involve the customer in a greater role.  A lot can be learned from tapping into social circles and simply paying attention, but a lot of companies take the stance of “we’ve been doing it this way for years so why should we change now?”  It sounded to me like there was a little of that at Lego, but they figured it out rather quickly which is a testament to Jake and his persistence.

Overall, it was a fun event (as all SMC Louisville events tend to be), and I look forward to the next one. I took a lot of notes, but I’m having trouble finding them at the moment.  I’ll have to come back and edit the post once I rediscover them.

Book Review: Conversation Marketing

Author: Ian Lurie

Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read.

Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It’s to the point and delivers some good food for thought.

Overall, I’d recommend Conversation Marketing although it won’t give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you’re into this sort of thing.

In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment.

Brief Recap

As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in the road toward their goal of becoming a $100 million company so we’re setting out to help them get back on the growth track. A lot of the pains uncovered in this fictitious example are not uncommon for businesses in any sector so I hope you’ll take a look at this video in addition to the others produced thus far. Below today’s video are links to the others just in case you wish to review and/or catch up. Enjoy!

Previous Videos in this Series

5 Ways Enterprises Can Increase Sales

Keys to Success in Growing Technology Sector Sales

Hourglass Precept: 3 Ways to Increase Sales

On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out.

Once you’ve viewed the video, what are your initial thoughts? Did the video inspire you to look at your current selling methodologies? Are you selling into the customer buying cycle today? Let us hear from you by sharing your feedback below.

Louisville Social Media Club Meeting 4 Review

Due to some personal family issues and scheduling conflicts, I was not able to attend the Louisville Social Media Club event last night which really is a bummer for me because I enjoy sharing the experiences at these events. Due to that, I can’t provide a similar review to last time or the time before that. Based on what I have read from Jason Falls, the meeting was very similar in nature to the breakfast I attended in Cincinnati.  There were even some visitors from out of town which is very encouraging because it means we’re expanding our reach to those that are genuinely interested in what’s going on in social media and Louisville in particular. Barring unforeseen events, I fully intend to attend and participate in the next gathering here in town.

Educate Others

The key takeaway that Jason mentions in his review of the meeting last evening is social media education, and that is a worthy endeavor that I support completely.  There are a lot of social media “phobes” out there that either fear social media because they believe it’s just “kids’ play” or they simply don’t understand how to leverage social media from a business perspective.  I can’t tell you how many times I’ve mentioned social media as a potential marketing vehicle to decision makers and the response is something along the lines of “social media can’t provide any ROI” or “isn’t it a bunch of 20 somethings on there wasting time talking about nonsense?”  That would be “wrong answer” and “narrow minded view” on those two statements, but I digress.

Doing Our Part?

On the Zing blog, there several educational videos to introduce people to sites such as Twitter and Facebook, and there are plans to provide several more videos like this.  There is also a video entitled “10 Ways to Increase Revenue through Social Media” that may pique your interest if you’re interested in learning more about social media and how it fits into the business marketing landscape. If you have a social media site you’d like to learn how to leverage better for your business, drop me a line at roger [at] zing-solutions dot com.

Anyone Wish to Join the Cause?

Furthermore, I would enjoy working with others to provide resources such as videos and overview tutorials so if you’re in the Louisville area and want to collaborate on a few things, please get a hold of me. If you don’t live in Louisville yet want to contribute to educating others on social media, I would be happy to work with you, too.  I’m equal opportunity although I would prefer to work with someone local for the sake of speed and ongoing development.

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