by | Thursday | Preview, Radio Show, Sales / Marketing
Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively.My guest 10/18/07, Michael Boylan, author of “Accelerants” and “The Power to Get In,” will share ways...
by | Thursday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Tuesday | Preview, Radio Show
This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of “6 Steps to Free Publicity” will join me on The Bauer Pauer Hauer. Here are some things you’ll learn from the show:What publicity can do for your business.The dos and don’ts of...
by | Tuesday | Book Review, Sales / Marketing
Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be...
by | Friday | Core Competency, SMB Consulting News
During my solo afternoon bike ride before the rain hit, I was doing some thinking about the core competencies of my firm and what I could boil it down to in the simplest of terms. After some internal back and forth, I came up with “lead generation” is what...
