Who Do You Think You ARE Anyway?

In order to write a vision for your business, the first step is identifying who you really are and what is important to you.Not what you DO or have been doing, but who you ARE.You may be doing things that are really not in alignment with what is important to you in...

Case Study: Brand Equity in the Insurance Industry

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

The Secrets of Selling

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...