Archive for 'RIP'

New Marketing Websites = Free Resources for You

I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered at each of the following sites, please spread the word.  If you have any comments on the sites (they all use the same layout and basic template), please let me know.

Here’s a rundown of the sites and what each offers (for free) in exchange for your contact information:

  1. SEOPrecept.com – Introductory search engine optimization education and information
  2. PersonalizationPrecept.com – A look into personalized direct marketing complete with stats, graphs, charts, and insight to help you craft better marketing campaigns.
  3. Infusion.SMBConsultingInc.com – 9 Building Blocks to Double Sales report written by InfusionSoft president Clate Mask.  Very good read with quality information.
  4. SMB-SEO.com – An inside look at real estate marketing through search engine optimization (SEO).  The top 30 markets in terms of real estate search volume are examined along with a couple of case studies.
  5. SEOComparisonGuide.com – A pricing comparison of 50 of the top SEO firms across the globe complete with links to each firm’s website.  A must have for anyone in the budgeting process for SEO or wanting to make sure they aren’t getting ripped off by their current SEO firm.

So there you have 5 fairly new resources that should help you with your marketing endeavors moving forward.  I personally wrote each report with the exception of the “9 Building Blocks to Double Sales” so I eageraly welcome your feedback, comments, and suggestions on any of this.

Importance of Direct Email Marketing!

One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows.

Direct email marketing outsmarts the traditional forms of advertising like the printed newsletter, brochure and pamphlets. It’s simple yet effective form of Internet marketing, reaches out to bulk at the same time.

Use direct marketing post or presale. Utilize this form of Internet marketing to promote products, provide news, and to send confirmations and thank-you notes. If you don’t have time to send the emails yourself, you may choose to use email auto responders. Email auto responders are triggered when an email is sent to you. If you are unavailable, email auto responders can contact the customer for you, providing order confirmations, etc.

Every time you correspond with your clients, prospects, vendors and other key audiences by email, include a convenient way for them to opt-in to your list, giving you their permission to market to them more regularly.

Things you need to follow while you send out a mail for your business or marketing purpose:

A professional signature along with your email: This is a must as it offers a professional look to your email. Include a professional signature at the bottom of your business email, do not forget that, as it’s a vital part of direct email marketing. It usually includes your name, business name, and full web address.

Need to search an affiliate: A signature buddy acts as an affiliate to your internet business. He/she can help you step up your Internet marketing campaign and allow you to reach more customers. Ask someone to include your web address below their own signature every time they send an email. And have a reciprocal link of their web address below your signature too.

E-Newsletter – this should be your next Internet marketing strategy, it is an effective form of email marketing and can be used to promote your products or services.

Send coupons: send complimentary coupons to your customers once in a while.

After sale service: This would be a thank you note, set it in your auto responder, which is a polite way of thanking them after the sale. Read extensively before you venture out your marketing skills.

Kirthy Shetty, expert author, Platinum status

Guide to Direct Email Marketing Services:
Direct Email Marketing Services

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

EMarketing Tips – Personalization

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the “first name” merge code by heart.

But many of you may be wondering, “What is the effectiveness of personalizing my emails?” “Does it really work?” “What else can I do besides add a name to the subject line?”

According to emailstatcenter.com, “Inserting a person’s name into an email increases open rates by as much as 10%. – Jupiter Research (2006).” So it does seem that personalizing emails does have an impact, even just a little bit. But the trick is to personalize correctly.

I would bet that you have received at least one or two emails that read like the following: “For , free ebook covers this weekend only.”

Um, there should be something before that comma. Yuck.

There are a couple of instances when I recommend NOT personalizing the subject line. 1) You DO NOT require that the name field is a “required” field on your sign-up box on your website, and 2) you already have a cramped subject line slot and adding a first and/or last name or two would just be a bit too much (stick to a subject line of 56 characters or less).

By default, most programs require an email address, but you normally have to manually define other fields, including the name field, as being a “required” field in which a subscriber must enter information or they will get a reminder to input something into that particular field.

If you feel like getting fancy with personalization, there are many personalization fields to choose from and many ways to liven up your broadcasts. You can add merge codes that contain names, dates, geographic location, email address, ad categories, URL where subscriber signed up, to name a few.

Here is one example of one way you can personalize your newsletters:

One of my clients asked that I attach a subscription management reminder at the bottom of her newsletter. Basically it reads something like, “[name], you subscribed to this publication on this [date] using this [email address].” Great idea – lends credibility and reminds your readers that you aren’t spamming them. In fact, I really liked this idea so I tried it out on my own newsletter!

Check with your shopping cart or list management program to see what other merge fields or variables you can add to liven up your publications. You can search the FAQ or support pages or do a search on their site for keywords such as “personalization” or “merge fields.” I bet you’ll get a lot of ideas just by looking!

Copyright 2008 Lisa Wells

Lisa Wells is a Certified eMarketing Associate who partners with coaches, consultants, entrepreneurs, and small business owners, managing their many online marketing needs. Move your business to the next level and up your e-marketing game – sign up for her FREE e-course “e-Marketing Toolbox Essentials” at http://www.emarketingtoolboxessentials.com, where she shares ideas, tips, do’s and don’ts, as well as programs and strategies you need to avoid!

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into customers. To achieve higher conversion from your internet business web page, you can include some element of interactivity and personalization.

To have a more interactive page, you can add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to your product. Personalization of your web site is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross selling and up selling when the customers is buying online.

Personalization can be used to restore the magic of connecting with the visitor. You can use this to match your customer with the right product through either rules based or customer analytic based processing. Thus, as your software stores customers information and preferences, it can help categorize them into different groups.

Observation of your web page visitors over time can suggest products to cross sell and up sell. For example, when a person buys a subscription to a fitness site, exercise equipment is also offered. By having this element in your internet business web site, it has the potential to convert more customers that will lead to bigger commission payout for you.

Looking for more online business facts? Will Yap is an Online Business Marketing enthusiast and has a huge array of internet marketing experience. He runs a website that provides hot affiliate marketing tips. To take advantage of these cool stuffs, be sure to visit Will Yap’s site at http://www.easy-affiliate-marketing.info

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers.

Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts response rates, sometimes by double digits. And it boosts orders.

Personalization works because it tells your clients that you know them and recognize their uniqueness. If I have to sales letters on my desk, one addressed to “Dear Homeowner” and the other addressed to “Dear Alan,” I know which letter will receive more of my attention.

Here are some ways to boost your response rates and orders with personalization:

1. At the very least, personalize the salutation on letters

2. Personalize the salutation on postcards and self-mailers

3. Refer to the customer’s last purchase, and name the product

4. Refer to the customer’s last purchase, and name the date of purchase

5. Mention the date that the customer’s subscription expires

6. Mention the product or service or problem that your reader mentioned in a previous transaction (web form or phone call, for example)

7. Handwrite your lift notes

8. Give readers the name and phone number of their area sales representative

A word of warning

Personalization works. But only if you do it well. If your mail merge misses one field, you might call Bob, Betty, which breaks trust, or tell Customer A about Customer B’s confidential buying history, which breaks the law. So, if you are new to direct mail
personalization, proceed cautiously.

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About the author

Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail and email marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

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