The Real Value of Strategic Planning

by | Monday | strategic planning

by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...

Case Study: Brand Equity in the Insurance Industry

by | Friday | Branding

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Is Your Strategy Wrong?

by | Friday | Business Strategy

If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...

Famous Last Words

by | Friday | Business

by Michael Wade:There are certain lines that signal impending doom. Common ones are:Let’s run it by Finance.The CEO’s spouse has a special interest in this topic and just wants to see the plan.We tried something sorta like that seven years ago but the...
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...