Archive for 'Sales'

Very early real estate marketing survey results

Yesterday, I sent many of you a link to a brief real estate marketing survey.  I’ve gotten some responses, and there is a consensus on a few items.

The most “alarming” is that no one who responded is happy with what they’re getting out of their business.  Furthermore, 75% are not generating enough income to support themselves/their family.  Ruh roh! Great information to know so thank you for sharing, but I have some serious work to do to help you all.  🙂

Half of you stated you’d like to convert more leads to sales (we can work on that), and the lowest average rating for the multiple category question is search engine rankings which means you’d like to improve your search rankings most of the items presented. That is good news for me as I prepare the real estate marketing training package because it tells me there is a need for this product, and I know I can help you.

Anyway, if you haven’t completed the survey, here’s a link to it:

Real Estate Marketing Survey

I’d appreciate as much feedback as possible to make sure the training package totally meets your needs.  Once you complete the survey, there’s another free report to download at the end.  Eventually, I’ll turn this survey into a report and send it out to those that have confirmed their registration for “The State of Online Search for Real Estate.” (If you haven’t gotten your copy, that’s a free report, too by the way.)

Any comments or suggestions? Let me know by commenting below.

New Marketing Websites = Free Resources for You

I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered at each of the following sites, please spread the word.  If you have any comments on the sites (they all use the same layout and basic template), please let me know.

Here’s a rundown of the sites and what each offers (for free) in exchange for your contact information:

  1. SEOPrecept.com – Introductory search engine optimization education and information
  2. PersonalizationPrecept.com – A look into personalized direct marketing complete with stats, graphs, charts, and insight to help you craft better marketing campaigns.
  3. Infusion.SMBConsultingInc.com – 9 Building Blocks to Double Sales report written by InfusionSoft president Clate Mask.  Very good read with quality information.
  4. SMB-SEO.com – An inside look at real estate marketing through search engine optimization (SEO).  The top 30 markets in terms of real estate search volume are examined along with a couple of case studies.
  5. SEOComparisonGuide.com – A pricing comparison of 50 of the top SEO firms across the globe complete with links to each firm’s website.  A must have for anyone in the budgeting process for SEO or wanting to make sure they aren’t getting ripped off by their current SEO firm.

So there you have 5 fairly new resources that should help you with your marketing endeavors moving forward.  I personally wrote each report with the exception of the “9 Building Blocks to Double Sales” so I eageraly welcome your feedback, comments, and suggestions on any of this.

If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates.

One simple way to personalize your sales message is to use your prospect’s name. Just check your snail mail and see how often Your Name is used in the sales letters directed to you. There is a reason direct mail companies do this… it works!

It is a common and well known technique in email marketing to personalize the subject line and the body of the message with your prospect’s name. This technique is easy to implement with most list servers, such as AWeber and GetResponse, and results in increased open and response rates when marketing via email. It offers a more personalized experience allowing the sender to connect on a more personal level using what can be a very impersonal “one size fits all” medium.

Personalization and interactivity are not new things on the Internet. In fact, it started very early and has increased rapidly. You can hardly visit a site anymore where they don’t have some sort of feature that is meant to personalize the experience for you.

A more recent example is Web 2.0 such as Blogging, Social Bookmarking, and Social Networking. It is all about making the experience even more personalized for the users.

In the end that personalization is meant to increase that site’s stickiness or improve the delivery of the sales message and ultimately increase the bottom-line profits.

However, there is one area of personalization that some players in Internet Marketing totally miss the boat on when promoting their products… Personalized Sales Letters.

Personalized sales letters can come in many forms. One form is advanced personalization based on a squeeze page form where several data fields are gathered and then used to personalize the resulting sales letter. Another form, which is a much simpler and easier to implement technique, is personalization using the prospect’s name.

Personalizing your sales letters with your prospect’s name, which is easily passed from your list server or a form submission (opt-in, contact, etc), will get you the most bang for your buck compared to trying to implement more complex techniques. You can even take it a step further and personalize other important pages on your sites such as squeeze pages, order pages, thank you pages, and OTO pages.

So, why aren’t more Internet marketers using this technique yet?

They probably just don’t realize the surprising effectiveness of this simple technique or how simple an easy it can be to implement. Regardless, it is effective and will result in increased response rates, conversion rates, and profits.

Don’t get me wrong, there are some big names in Internet Marketing that know this technique works… they just aren’t yelling it from the roof-tops!

Implementing personalization is just like improving your headline, sub-headlines, copywriting, bullet points, testimonials, opt-in process… it is just another tool in your arsenal to plug in your sales process and raise your conversions up as high as possible.

It is simple to decide if this technique is for you by asking yourself just one question…

How much more money will you leave on the table by not personalizing your sales letters?

About the Author

Michael Chris has been marketing on the Internet for 10 years and has experience in many areas of Internet Marketing. To discover how to Personalize Your Sales Letters, please visit Personalized Sales Letters. For the most up to date version of this article, please visit Increased Response & Conversion Rates

Copyright © – Michael Chris – Personalized-Sales-Letters.com – All Rights Reserved Worldwide!

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into customers. To achieve higher conversion from your internet business web page, you can include some element of interactivity and personalization.

To have a more interactive page, you can add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to your product. Personalization of your web site is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross selling and up selling when the customers is buying online.

Personalization can be used to restore the magic of connecting with the visitor. You can use this to match your customer with the right product through either rules based or customer analytic based processing. Thus, as your software stores customers information and preferences, it can help categorize them into different groups.

Observation of your web page visitors over time can suggest products to cross sell and up sell. For example, when a person buys a subscription to a fitness site, exercise equipment is also offered. By having this element in your internet business web site, it has the potential to convert more customers that will lead to bigger commission payout for you.

Looking for more online business facts? Will Yap is an Online Business Marketing enthusiast and has a huge array of internet marketing experience. He runs a website that provides hot affiliate marketing tips. To take advantage of these cool stuffs, be sure to visit Will Yap’s site at http://www.easy-affiliate-marketing.info

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers.

Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts response rates, sometimes by double digits. And it boosts orders.

Personalization works because it tells your clients that you know them and recognize their uniqueness. If I have to sales letters on my desk, one addressed to “Dear Homeowner” and the other addressed to “Dear Alan,” I know which letter will receive more of my attention.

Here are some ways to boost your response rates and orders with personalization:

1. At the very least, personalize the salutation on letters

2. Personalize the salutation on postcards and self-mailers

3. Refer to the customer’s last purchase, and name the product

4. Refer to the customer’s last purchase, and name the date of purchase

5. Mention the date that the customer’s subscription expires

6. Mention the product or service or problem that your reader mentioned in a previous transaction (web form or phone call, for example)

7. Handwrite your lift notes

8. Give readers the name and phone number of their area sales representative

A word of warning

Personalization works. But only if you do it well. If your mail merge misses one field, you might call Bob, Betty, which breaks trust, or tell Customer A about Customer B’s confidential buying history, which breaks the law. So, if you are new to direct mail
personalization, proceed cautiously.

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About the author

Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail and email marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

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