Archive for 'sem'

Guest: Barry Feig

Topic: Hot Button Marketing

Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got to listen in on. Thanks to Barry Feig for being my first guest and being very easy to talk to and informative (as he always tends to be).

On the show, Barry and I discussed his book “Hot Button Marketing” and how a marketer can tap into various combinations of the 16 hot buttons he outlines in his book. There are rational reasons people buy, and there are the real (emotional) reasons. We may rationalize something extremely well after we’ve bought it, but emotions drove us to make the purchasing decision.

The primary key to uncovering hot buttons is asking questions. That sounds very simplistic, but so many marketers miss the boat by talking about their product or service at length without learning anything helpful about the customer or prospect. Think about it—you have two ears and one mouth so you should use them in that proportion. Barry and I shared a chuckle about that.

People want status and belonging frequently when they purchase something, and Barry touched upon some ways to tap into those particular emotions when marketing a product or service.

We also talked about sex of all things on air. Sex is one of the “hottest” hot buttons, and just about any marketer can tap into that to improve their results. Whether you use the allure of possibility or blatantly utilize a very attractive person to peddle your wares, sex sells!

During the last segment we talked about Barry’s Hot Button Marketing training program. In fact, we may partner to teach this via seminars, boot-camps, and webinars as time progresses. To learn more about the program, you can visit http://barryfeig.com or e-mail Barry directly at feig@barryfeig.com.

Thanks again to Barry Feig for joining me on the air for my first show. If you’d like to listen to the podcast for the show, here’s a link: Bauer Pauer Hauer Show #1: Hot Button Marketing.

Please join me October 11, 2007 @ 2PM ET when Marcia Yudkin will talk about her book “6 Steps to Free Publicity” and learn how you can attract valuable publicity to improve your marketing reach.

Video Coming Soon

Hey Everyone–just a quick update on things going on at this end. The radio contract is signed, sealed, and delivered so that will officially begin Thursday, October 4, 2007 at 2 PM ET (11 AM PT) on VoiceAmerica.com’s Business Channel. Eight guests have confirmed already for the show, and it should be a power packed marketing hour. In fact, the name we’ve been kicking around is: “The Bauer Pauer Hauer.” Let me know your thoughts on that especially if you have a better idea for a name although that one is kind of catchy.

I plan to add video to the mix rather shortly as I just purchased the first video camera for the firm last week and have been working on getting more comfortable in front of the lens. Needless to say the first few cracks at video leave a lot to be desired so I’m hopeful that when something gets published online, it’s at worst decent. I see tremendous value in online video and believe that is a prime way to differentiate one’s self from the competition, and that is the direction everything is headed. I can envision a day where the leading businesses have their own little production studio complete with a daily show. While that won’t happen tomorrow, it’s not as far off as it once was for certain.

Production is slated to get underway this week on the SEO Videos to accompany the SEO training manual (Cost Effective SEO: Better Attract Your Target Audience via Online Search). The videos will follow the general layout of the book but will give several examples for each exercise much like we do in the training seminars. It’s truly a hands-on endeavor so please take a peek at the samples once we prop them up online by the end of the month.

These are exciting times around the SMB complex, and I hope to return to article writing, press releases, and updating the blog a little more frequently once things calm just a bit. There simply aren’t enough hours in the day to knock everything out at this point, but everything will settle in time.

Thanks for sticking with us through this time, and please feel free to share any feedback or suggestions you may have.

SEO Teleseminar Series

Just a quick note to let you know I’m in the process of developing a weekly one hour SEO teleseminar series with some of the industry heavyweights that should begin sometime in August. Stay tuned for the lineup and sign-up information. This promises to be a doozy! If you are one of the lucky ones to get signed up and attend the entire series, the knowledge you’ll gain will be tremendous and extremely profitable. I hope to “see” you on the calls as they progress.

If there are burning SEO questions you’d like answered, please submit them below in the comments section. We’ll be sure to address them pronto!

More to come . . .

PS–I’m also working on some SEO training videos to compliment the book used in the recent training seminars. These will eventually be available for purchase on a site yet to be determined. If you’d be interested in becoming a beta tester for the videos, let me know in the comments section below.

Let me ask you a quick question–are you interested in generating multiple streams of revenue to eliminate the reliance on your day job as a sole source of income? If so, I believe I just purchased a product that can help with that which I’ll gladly review objectively on here once I’ve had a chance to view it myself. The reason I’m posting today however is to share a link to the product so you can save $300 before Friday hits. I’m really excited about receiving this thing!

If you’ve been around the internet for more than a few years, you’ve undoubtedly heard of Mike Filsaime. I recently stumbled across a few of his products over and over while doing research, and I was initially skeptical as I am of most internet marketing products. The more I viewed his videos and read about him in forums, it became apparent that he’s serious and a for real guy.

If you’re looking to tell your day job to shove it, as I was a couple of years ago, you might want to take a look at his new product called the 7 Figure Code. This is a package of 16 DVDs and a book that will step you through generating a 7 figure business as Mike has and includes advice on how to:

  • Outsource at the right time and the right way
  • Utilize Adwords to your advantage
  • Down sell someone to capture some revenue even if your main product doesn’t appeal to your customer
  • Use One Time Offers (OTO) to upsell
  • The eight most important questions to ask before embarking on starting your own million dollar business
  • And much, much more . . .

Mike has brought in a lot of the internet marketing “heavy weights” to share their stories and help others start their own successful internet marketing company with this package. After weighing it out for a few days, I took the plunge and plopped down the money to get this thing last night, and I can’t wait to check it out. I wanted to share this with you before the price goes up to $797 at the end of the week as it’s currently $497 which is honestly a pretty good deal if Mike delivers on his promises. All of the research I’ve done on the guy indicates he will so I don’t feel like it’s a big risk to shell out this kind of money if it propels me to generate $1 million per year or more (the objective).

If you like the sounds of the package and want to start knocking the cover off the ball financially, I highly encourage you to check it out at 7figurecode.com. Hopefully we’ll rise to 7 figure heights together to the point we can team up to do seminars, podcasts, and webinars to share our story with others and help them achieve great things.

PS–if you do end up purchasing the 7 Figure Code from one of the links provided, drop me an e-mail. I’ll send you a copy of the SEO Book I spoke of the other day for free along with some other e-books that may be of interest to you.

Quick Hit SEO to Do List

Many potential Search Engine Optimization (SEO) clients come to me stating they don’t have the financial resources to contract my firm for services yet they’d like to get started with the promotion of their site within the search engine sphere. Below I’ve attempted to outline the first steps I might take if I had a new website to promote from the ground up.

Submit Your Site to Directories

Directory submissions are an integral part of basic SEO, and directory listings help to form a foundation of links pointing to your site that generally won’t go anywhere unless the directory disappears or is shutdown for some reason. Many directories such as DMOZ or the Yahoo Directory feed search engine results and carry a lot of “weight” with major search engines such as Google, MSN/Live, and Yahoo!

There are hundreds of free directories out there, and my recommendation is to subcontract this service out to an inexpensive submission service (do a search for “directory submission service”). For as little as $30, you can have your website submitted to hundreds of directories in little time. Manually doing this could take countless hours, and it’s very tedious work. One note of caution: directories don’t get indexed overnight. It will take some time for your site to get “credit” for being listed in a lot of the online directories.

Write and Submit Articles about Your Business or Industry

Promoting your business via articles about your industry or the business itself are a great way to build awareness without being over the top or in someone’s face. The more articles you write and submit to online e-zines or article directories, the more your name circulates. Think about it, when you read an informative article that helps you solve a problem, perform a task better, or recaps an event, your guard isn’t as high as it is when you come across an all out advertisement is it?

Be sure to include a byline at the end containing a link to your site along with brief information about you and your company. This will not only generate awareness, it will also help your search engine optimization campaign by building “natural” links back to your website as the article circulates the online community.

Engage in a Free PR Campaign

While print media isn’t as popular as it once was, people still read newspapers, trade journals, and magazines. Local newspapers are always looking for interesting stories on local people to write about in order to increase their readership. Magazines are a bit different in that your story needs to be very compelling and unique in some fashion, but your website and business can get a big jolt if you can land a story in a print publication of some sort. One word of caution: don’t go shooting for the New York Times or Inc. Magazine right out of the chute unless you’re truly prepared to handle a huge influx of site visits, e-mails, phone calls, and unrelated requests about your business.

Involve Yourself in the Blogosphere

Blogs are a great way to show a more human side to a company, and their popularity continues to increase. My advice is to start a blog about your company, industry, or niche that is a sub-domain off of your main website. A sub-domain may look like this: subdomain.domain.com to where your blog may utilize a scheme similar to blog.yourdomain.com. This is a great way to build unique content for your domain while also helping your customers or clients get to know the human side of your business. There are several free blog generators out there that will even host your blog for free, and two of the more popular ones can be found at blogger.com or wordpress.com.

If starting your own blog is too tall a task, visit others’ blogs related to your industry and join in the conversation by posting comments and interacting with the blog owner. Many blog comments are indexed by the name you enter in the name field of the comment form so you can build links to your site this way. One note of caution: there is a lot of debate whether no-follow links such as the ones on most blogs provide any search optimization value, and I have found that they do provided the blog itself ranks well and has a large following.

Promote Your Site Everywhere

Offline optimization is just as important as it is online as you’re simply trying to generate interest in your business or website, right? Consider promoting your website offline just as you would your business. Nobody will know about your site unless you tell them, but you don’t want to be a hound about it either so be subtle. The traffic you generate may result in a huge sale that puts your business on the map.

Basic SEO isn’t that difficult if you think about it in a common sense manner. Promoting your site online is very similar to how you’d promote your business offline—it’s all about positive exposure. Being heavily involved online as well as off is a solid strategy to building awareness for your business and its website.

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