Archive for 'SEO'

The following was inspired by an email thread that went back and forth
between myself and the President of a Web Design House. the project
mentioned is  in the very beginning stages of an SEO project that we
are fulfilling for one of their clients.I thought you might find this
of interest…..

At the start of a project brand increases because of linking. Often times a client thinks that this was built in, when in fact some of it may have been but Google does not necessarily care about your brand. They care about mentions and citations of your brand. Google cares only what
links to the references of your brand across the web on your site or
not. As your links increase to your pages of your site, your brand
references (keywords) within your analytics should go up.

So what you get last month in your original, pre-seo campaign "brand traffic" spreads out to larger
derivatives of that word and more searches as it gets links to the
pages with brand words. And links that carry those
branded words in the anchor text increase. In the case of brand it
usually is not very competitive if at all, so a few links can really
get the brand out there.


Reputation Management

This by the way is what reputation management is about. One can easily
steal your brand by creating pages about your company on many web pages. It can even be done anonymously on free sites. Its easy to do because
there is 0 competition for it until someone actually does it.

The idea being that you can get crowded out totally or partially from the SERPS (search positions) for your own name!Thats why it is important for companies to do more socially and thru
syndicates to populate the web with references to their brand.

By the way we often will get an agent site to come up higher in the
SERPS than a broker site online (if the broker is not our client). Its
very easy if the broker isn’t working for in bound links.

This reputation thing is not as bad as it is hyped up to be yet. I have seen few attempts by malcontents but not done very well. But I do
think it will be a major problem down the road not just in the real
estate business. But I see this playing out in how news and politics
can be perceived.

For a glimpse of the future and managing reputation and perceptions,
study how the Obama and McCain campaigns have run their online
marketing for the past election.
Election Special: Whatever You Do, Do Not Vote For This Candidate
Even McCain used online Video masterfully. Obama used the web better than any one politician or business yet.

Confessing Your Sins Will Get You Traffic!


A site can be SEOd all day long, but if it does not have links it does
not fully or even in some cases partially exist to Google. On many
templated real estate sites there is not much one can do as far as
onpage optimization.

So how does one get high rankings?

Links. Links make up for the sins of the site. They are the absolution from the priest called Google.

So right now a month into the project what we see is a start of a wider
span of brand words. And even a small start at seeing real estate
search words giving traffic.

We can do that by comparing the search strings from last month before
the SEO launch to now. This month is almost double brand based visits.
(names changed to keep the client private)
The list is longer (width) and many words are getting more visits compared to last month.
ie. TOTAL BRAND visits  are double last month
27         century 21 franchise name
26         url.com
19         century 21 franchise name realty
14         franchise name
6           century franchise name
6           www.franchise name.com
4           city century 21
4           century 21 in state
etc…..

What the Numbers Mean in the Google Insights Tool

If you do much keyword research or any market analysis by using keyword research tools (they’re great for product creation and market discovery), you may have stumbed across the Google Insights tool (http://google.com/insights/search) a time or two in your online travels. What you may have noticed are numbers that ranged from 1-100 to signify traffic for a given time period, but what is the actual traffic for those numbers? Glad you asked.

I have created a video to show you how to derive actual traffic numbers from the “normalized” values Google uses to make it easier to compare varying levels of traffic stats.  Check out the video, and let me know what you think when you’re done.

Watch the “What the Numbers Mean in the Google Insights Tool” video now.

Make sense, or is further explanation required?  I’m working on a report that explains this so I’d like to know if you’d like to check that out before investing a lot of time into it.

And the winner is . . .

Actually, that’s poor grammar.  There will be three winners for the REMO Training package for replying with their thoughts and opinions on what would make the training most beneficial.

Phil Bordeaux wins one copy for his response AND stepping up to the plate first.  It’s never easy to be the first one to speak up so I appreciate Phil’s willingness to put himself out there.  See, it pays to act quickly.  🙂

John Mazzara will be another other winner for outlining a complete package offering. His suggestion of including audio is something that didn’t receive as much consideration as it should have so I’ll work on including audio with the training package. It’s an option that may appeal to enough people to warrant the effort and extra expense.

Earlier in the year, Tego Venturi won a copy of “The SEO Bible” on one of our sister sites.  While he’s already received a copy of the eBook associated with that training (his site has soared in the rankings ever since), the video production was halted on that project in order to focus on real estate first.  That’s my mistake so he’ll receive a copy of the REMO training for being so patient. He’s in real estate so this offering is likely more relevant anyway.

Congratulations to all of the winners.  I’ll be contacting you this week to iron out the details.  I just may award another winner if someone steps up and suggests something worthwhile so don’t stop commenting or making suggestions.  🙂

Try the RankSense SEO Software for 30 Days Free

The guys from RankSense are having a promotional campaign where you can subscribe for an account with a 90-days money back guarantee (and it won’t be charged for the first 30 days).

So what is RankSense? It is an all-in-one SEO software that brings 12 integrated tools to optimize most aspects on your blog or website. I exchanged some emails with Hamlet Batista, the creator of the software, and the guy knows his SEO. He has made millions of dollars in search marketing and affiliate marketing deals, in very competitive niches like the Viagra one, just to give you an idea.

ranksense review

Here is what you will find inside the software:

  • an advanced keywords research tool (search for keywords related to your content, to your competitors, by topic and so on)
  • keyword analysis (estimated traffic, competition and so on)
  • competition analysis tool
  • website SEO check (the software will scan your websites to see if the essential SEO factors are there)
  • link structure analysis (where your links come from, what anchor text they have and so on)
  • link building tool (what are the best places to get links)

The interesting thing about the RankSense software is that their approach is towards simplicity and time saving. Some SEO tools there are really complex and have steep learning curves. RankSense, on the other hand, was developed to be as user friendly as possibly, so even beginners can work on their SEO efficiently.

You can try it for yourself though and see if you like. They require a credit card on the registration, but you won’t be charged for 30 days. If you find that the software is not what you were looking for, you just need to cancel before the first 30 days and you are good to go. Their basic plan starts at $25 monthly as well, which is considerably cheaper than some competitors. Click here to check the sales page with the registration link.


Copyright by Daily Blog Tips.

Try the RankSense SEO Software for 30 Days Free

Search engines are an excellent source of high quality web traffic. They don’t send visitors who ’stumble upon’ your website or accidently clicked on an ad banner. Instead, they send you interested visitors who type in a query while fully expecting to find what they need. They are engaged right from the start and ready to buy, browse or read.

If their desire is well fulfilled by your webpage, you may end up getting a bookmark, customer or repeat reader. Added bonus: search engine traffic is consistent and usually cost-free. Ranking well for several relevant keywords or phrases could get you a steady stream of visitors everyday. That’s why some businesses choose to hire SEO firms/consultants.

There are many factors involved in the actual ranking of a site on a search engine results page, one of them being the use of keywords in the domain name. While the use of a keyword or key phrase does not alone promise a high ranking, it does seem to be a factor to some extent, partially because the domain name is often used as the anchor text for links.

Why do I talk about this? Because one way to get more search engine traffic is to build many of what I call ‘mini-funnel’ websites for specific keyword phrase/search queries. All of these slave websites could be designed as pointers to funnel traffic to your master site. Alternatively, they could be used as a stand-alone site to build exposure/accumulate leads.

Let’s do an example. I recently came across ’Is Barack Obama a Muslim‘ a one-page website created by someone to answer that one specific search query. The domain name and title tag consists of the keyword phrase (isbarackobamaamuslim) and the word ‘No’ links to the U.S democratic presidential nominee, Barack Obama’s campaign website. Screenshot:

is barack obama a muslim

Just in case the user misspells his/her query there’s also ‘Is Barack Obama Muslin‘, a one-page website created specifically for possible incorrect search terms (the usefulness of this is offset by search engine auto-correction). In any case, this page contains 3 links, one to the Wikipedia page for ‘Muslin’, one to Obama’s campaign site and the other to the site mentioned above.

is barack obama muslin

And then there’s the ‘Is Barack Obama Muslim‘ version of the site with the ‘a’ alphabet dropped. This particular one ranks the highest on both Yahoo and Google for the ‘is barack obama muslim‘ phrase, taking the no. 1 spot and even outranking Obama’s own official website. This appears to be the most established version of the three; Yahoo site explorer shows that it has 10,762 incoming links compared to the hundreds for the two other sites.

is barack obama muslim

These mini-sites were created to provide answers to a specific question, one that is rather popular because rumors of Barack Obama being a Muslim have been circulating through viral emails or blogs. The goal of these two sites is to debunk the rumors by funneling traffic to Obama’s official site, which provides a clear explanation on the topic.

So the strategy is pretty clear-cut here. Create websites to answer specific search queries or deal with specific topics. Then use them to generate leads or send traffic to your home base.

Here are some elements which I think would really make these mini-sites work:

  1. Single-issue. Deal with too many topics or questions and your webpage will lose its immediacy. It also makes sense, especially if you’re using a keyphrase domain name.

  2. Reference-friendly. People link to Wikipedia pages because they provide an overview or in-depth info on a specific topic. A way to make your site more linkable is to make sure that it covers the issue in full, through original content and external links.

  3. Novelty/Simplicity. A single-page website is easily digestible. Two or three more pages may be fine. Use up too many pages and you’ll end up losing the novelty factor and becoming a full site. You don’t have to just use black text on a white background. Clean, unique and topically relevant site designs will always help.

  4. Viral components. To make people spread the word, encourage them by providing sharing options like an email-a-friend feature or link-to-me banners. Favorite tools that marketers have used include quizzes, videos and polls. Anything interactive.

  5. Sell elsewhere. The funnel-site is not the place to make money. The injection of a commercial motive might make it less linkable, novel and appealing. Remove or obscure commercial intent by not putting up ads and selling elsewhere (email list or master site).

The Obama examples given above use the exact keyword search query as the domain name/title tag, which encourages people to link using the same words. You don’t have to stick to keyphrases; brandable non-keyword domain names are OK too, although I think its best to at least have some keywords in the title tag, since you’re going after visitors from search.

But then again, search engine algorithms can be unpredictable. Such a site might fall out of favor for some reason and lose its rankings. That’s why its important to give it a good push at the start by promoting it on social media channels to make sure that it serves its purpose as a lead generator/traffic funnel. The resulting links might also help your site develop trust.

So, what do you think of these mini-funnel websites?

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How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure

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