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Social media panel for B2B marketing

Social media panel for B2B marketing

Hugh Macfarlane, Founder & CEO of MathMarketing, writes…

The Mecca for social media in B2B marketing is at DemandCon on May 19th. If you’ve ever thought to yourself – ‘how does social media work in B2B marketing’ – but never quite received all the answers you needed, then I would pay close attention to what happens at the ‘Intra Funnel – Social Media Panel’ presentation on day 2 of DemandCon. So why do I believe this presentation to be so significant for B2B marketing professionals?

For starters, the panel will be moderated by Kristie Wells, Founder and President Social Media Club. Experienced at “bridging the gap between technology and people”, Kristie will bring a wealth of knowledge learnt in sales, marketing, customer support, community management and leadership roles. And she is president and co-founder of Social Media Club to boot – an organisation that is stomping grounds for the world’s largest community of social media professionals. And then there’s the panel itself…

Panellist number 1:

Chris Kovac, Director of Operations & Social Influence for Nicholson Kovac. Chris runs “strategically grounded interactive marketing services for Kovac. He is also co-founder of its Digital Services department, and leads their Social (Media) Influence. Before this he worked with a number of Fortune 500 companies (3M HealthCare Pfizer, Dictionary.com, to name a few), and spent time developing interactive marketing services for different marketing agencies.

Panellist number 2:

Heather Rubesch, partner, Savvvy B2B Marketing Blog. Heather founded the blog in 2009 with five others, and they key focus is to provide “inspirational ideas and practical strategies to solve their everyday business challenges.” She brings 15 years of experience in B2B marketing and sales to the table.

Panellist number 3:

Mike O’Neil, Author & CEO, Integrated Alliances. As a pioneer in social media, Mike is now ‘the’ LinkedIn trainer and social media speaker, ranking #26 globally on LinkedIn since joining as a user in 2004. To be sure, Mike’s connections, followers and friends are definitely nothing to be sneezed at, and his bio reads that he gives a ‘rock and roll’ style of presentation.

I eagerly await this session. And I’m sure other B2B marketing professionals looking to ramp up their social media tactics will benefit from what this awesome-foursome will deliver. And in our Funnel Plan Training Workshop, Chuck Besondy and I will aim to unlock the potential of tactics derived from this session.

In our B2B Marketing Training Workshop on day 3 of DemandCon, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

MathMarketing is a sales and b2b marketing consultancy that has served many leading and aspiring companies in Australia, Asia, North America and Europe. MathMarketing’s proven B2B sales and marketing methodology, Funnel Logic, has underpinned the plans, and skills, of some of the world’s largest and most-recognized organizations. We also help smaller, aspiring businesses to grow.

How To Use Social Media To Optimize Your B2B Marketing Strategy?

B2B Marketing has redefined the way companies do business. Gone are the days when business was all about contacting potential partners, fixing appointments and then making a deal. Now, it’s all about searching a B2B marketplace for potential buyers and suppliers and choosing the best out of the lot.

B2B marketplaces are a platform where buyers and sellers from across the world can connect with one another and market their products and services on a global scale. Marketing your business on a B2B marketplace has substantial advantages.

Since B2B marketplaces are frequented only by people who are serious about doing business, you will be marketing your products and services to highly targeted audiences. This significantly increases your chances of making a sale.

You can showcase your products and services to businesses across the world and have access to a international audience. If you are a buyer, then you would get to choose from a variety of potential international suppliers.

B2B marketplaces have strong webmasters and moderators who keep a steady eye to examine the credibility of all businesses registered on the portal. This ensures that the portal contains only professional businesses and minimizes the chances of any fraud.

How to use Social Media?
What is the one thing in common between Social Media and B2B Marketing? Conversations.

Both such mediums rely heavily on effective communication, with the aim of businesses building a brand name in the market. Most companies who have a steady web presence have a B2B marketing strategy as well as a social media strategy. If both strategies are merged together, the result can be doubly powerful.

B2B marketing focuses on generating leads while Social Media activities seek to build a powerful online reputation for the business. If a business has a strong online reputation and is popular on the web, then it would automatically attract more leads.

Here are some tips to employ Social Media to add advantage to your B2B marketing scheme:

Generate More Leads
Social media can act as a excellent platform for lead generation. Join websites like Facebook, Twitter, LinkedIn etc. and join communities pertaining to your niche industry. Listen to what people are talking about there. This will give you a better understanding of the needs and requirements of your target audience. Armed with this knowledge, you can make your B2B marketing strategies more productive.

Analyze the Online Conversations
Become part of conversations carried out in your niche industries and think about what people are talking about. When you get to know others’ needs and requirements, you get a better direction for your B2B marketing. You can revise your business keywords and be more up-to-date with market trends. In addition, you can also see what your competitors are up to.

Create a catchy platform
Social media survives on communication. In order to instigate dialogue you need to create a catchy platform. Discussions about the run-of-the mill stuff will do no good. Rather, talk about something new or controversial so that you get instant attention. Remember, once you are in the limelight, social media can do wonders for you. . And this would be an added advantage to your B2B marketing efforts.

Sabra Easterday is the founder-director of MatchB2B, an online bidding platform for service providers. She nurtures a keen interest in International businesses and Government agencies and has vast knowledge about the business opportunities and ways to extract their full benefits.

I will be giving an Internet Marketing Optimization training class at The McConnell Technology Center on April 16-17 that is open to the public for a small registration fee.  Training similar to this can cost anywhere from $1,500 – 2,999 so you can save quite a bit by attending the local course.

The class will run from 9 AM to 4 PM each day and will include lunch and multiple text books along with everything you need to get up to speed on Internet Marketing including SEO, Social Media Marketing, building a list, using auto-responders, and how to increase sales through online channels. You’ll also gain full access to my 26 week Internet Marketing Optimization Course to serve as a refresher and expand upon the material covered in the class.  Find out more about the online coaching program by visiting http://imoPrinciples.com

Find out more by visiting http://Live.imoPrinciples.com

SEO & Social Media Podcast #4

Since there are 58 additional questions accumulated through various channels about SEO & Social Media marketing, I have created another podcast to answer 16 of those questions. The podcast lasts a little over 40 minutes.

NOTE: I did this podcast from the cuff–it wasn’t planned out so you’re getting “raw” answers just as if you approached me after an event or out at a bar and started firing questions at me.  :)

I’d like to hear your thoughts so please comment away after listening in.

If you’re interested in listening in on more SEO and social media marketing podcasts, check out any or all of the previous sessions by clicking one of the links below:

SEO & Social Media Podcast #1

SEO & Social Media Podcast #2

SEO & Social Media Teleseminar Replay

SEO & Social Media Podcast #3

Internet Marketing Optimization Podcast – FAQs #2

Round 2 of the FAQs about SEO & Social Media Marketing. This version is a bit shorter, but there are some good questions being asked. One even stumped me for a moment.

Take a listen below.

Ready to tackle SEO & Social Media Marketing? Check out my new site: http://imoPrinciples.com to get started immediately for a miniscule $67.

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