The Hidden Value of a Link

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...

2007 Guide to Linkbaiting: The Year of Widgetbait

Found over on Search Engine Land: 2007 Guide to Linkbaiting: The Year of Widgetbait.A little background from Wikipedia before you jump on over:Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites....

Yahoo! Memo from Brad Garlinghouse (SVP)

This is a memo leaked to the public written by Brad Garlinghouse, a higher ranking management official of the company. It’s been referred to as the “Peanut Butter Manifesto.” It’s an interesting read that further demonstrates you can have a...