Direct mail tricks:  The envelope

Direct mail tricks: The envelope

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!"  Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s...
Journalists Struggle With New Media

Journalists Struggle With New Media

Reporters are complaining that news organizations are burning them out by making them use more and different types of technology to tell their stories, journalists said at a National Press Club Forum this week. Journalists charge there is little evidence that new...
Journalists Struggle With New Media

A 5 Step Marketing Plan for Single Property Websites

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a...