When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into customers. To achieve higher conversion from your internet business web page, you can include some element of interactivity and personalization.
To have a more interactive page, you can add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to your product. Personalization of your web site is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross selling and up selling when the customers is buying online.
Personalization can be used to restore the magic of connecting with the visitor. You can use this to match your customer with the right product through either rules based or customer analytic based processing. Thus, as your software stores customers information and preferences, it can help categorize them into different groups.
Observation of your web page visitors over time can suggest products to cross sell and up sell. For example, when a person buys a subscription to a fitness site, exercise equipment is also offered. By having this element in your internet business web site, it has the potential to convert more customers that will lead to bigger commission payout for you.
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