Archive for 'Tips'

Interesting News Tidbits for 1/5/2007

Since I’m preparing to head out of town shortly and haven’t posted in a couple of days, I figured I’d share the interesting things I’ve been reading today.

Companies making the news today:
1) Wal-Mart: Would you like some glass mixed in with your trail mix? Yet another reason NOT to shop at Wal-Mart. As if the long checkout lines weren’t enough?!

2) Google: Let’s take China & Baidu on! Baidu has been called the “Chinese Google” for quite awhile, but it seems as though the real Google has had enough of that.

3) GM: Fighting #1 position against Toyota
I’m not anti-American by any means, but I think our car manufacturers need to pay greater attention to our foreign rivals on how to make better cars that people enjoy driving. Mass producing inexpensive junk isn’t the path to success, but that’s all GM & Ford have been doing for years. It’s finally catching up with them, and I hope it inspires them to finally create better products for a change. It may be a little too late though. Can we please put Buick to bed? The 80+ demographic will find another car to drive, likely a Camry though, but that wouldn’t be a bad thing in my opinion. Then again, they might just hold onto their 1989 Buick LaSabre for another ten years.

4) Apple: New product musings

Here are some tips to make your new year happier.

Who is Rachel Ray anyway? Interesting post on the BS Observer. I don’t watch Rachel, but I’m already sick of her because she’s everywhere. I’m all about promoting one’s self as a brand, but there is definitely a fine line between building the brand and over-saturation. It sounds as if Rachel is going to be promoted even more across more product lines. Enough already!

The language of persuasion. Another Conversation Agent blog posting that’s always thought provoking.

Have any thoughts on any of these stories? If so, please comment away!

by Roger Bauer
Posted: 11/20/2006

Designing a website can be a daunting task if you’re new to the game and have little time to research the proper ways to develop a site that is both user and search engine friendly. After-all, what good is a website if no one can find you? Below are some things to avoid if search engine traffic is a priority.

Frames
Frames are pages within a page. Search engine crawlers, spiders, or bots (small pieces of code the engines send out to inventory websites) read a frameset as one page with very little content. Just because you can’t see the frames distinctly when viewing a page online doesn’t mean the search spider sees the site as a human does. If you want to see the site as a crawler does, right click on the main area of the page in question and view the source code of that page. Avoid frames especially for main/home pages of a site.

Flash
Flash is a very cool and hip way to do a page as it can incorporate interactivity and entertainment into a site or page, but it has little value to a search crawler. The fact is a search crawler cannot read a Flash page or component so all of that content and interlinking you worked so hard to develop earns you nothing in terms of search value. Your viewers may love your site, but you’re unlikely to attract new viewers without the help of the search engines. One caveat: it’s okay to mix in some Flash, but stay way from pure Flash for your website if your goal is to attract the masses.

Java-script Navigation
Search crawlers can’t execute lines of code therefore they won’t be able to navigate your site if you implement a lot of Java-script to guide users. The purpose of a crawler is to inventory a website to report back to the engine what it found. Once the search engine has a pretty good inventory of a site, it can mix that site in with the search engine results pages (SERPs) for a given keyword phrase. Try to make the crawler’s job as easy as possible by limiting the amount of scripting navigation per page. If you insist on using scripting for navigation, make sure you have some form of HTML navigation visible as well. At worst, have an HTML link on each page to an accurate site map for your site.

Dynamic URLs
Most search engines will not list dynamic URLs in their results pages. Dynamic URLs are typically used for database driven sites or script based sites. The above paragraph outlines the reasoning behind avoiding scripts, and dynamic URLs are no different. If you must use dynamic URLs, try to have a main page that doesn’t so that the search engines can find you.

Image Map Navigation
Search crawlers frequently get stuck within image maps and can’t accurately inventory your site. Stick with standard HTML navigation schemes if at all possible.

When designing your site, keep in mind that it needs to be easy to navigate for users and search engine crawlers alike. A slick site is of little use if no one can find you especially a search engine crawler.

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