Archive for 'training'

Your Opinion: Sales & Marketing Training Course?

We are considering hosting a weekly sales & marketing development webinar aimed at small businesses interested in growing their businesses rapidly.  The course would last 8-12 weeks depending upon content and feedback.  Two questions:

  1. Would this be of interest to you?
  2. What days and times would work best for you?

Thanks in advance for your feedback, and we’ll keep you posted on our training programs.

Cincinnati Social Media Breakfast Review

This morning (April 29, 2008), I (Roger) attended a social media breakfast in Cincinnati at the Holiday Inn in Newport that was “headlined” or “emceed” (whatever term you’d prefer to toss in here works for me) by Albert Maruggi. One of the primary reasons I decided to attend was that I’ve listened to Albert’s podcast, The Marketing Edge, for quite some time and have enjoyed it quite a bit. It’s always nice to meet the human behind all of it in person versus text in an e-mail, blog posting, or Twitter exchange. Additionally, there are a few people that I’ve interacted with on-line that I thought would be nice to meet in person so this was a great opportunity to do that although early mornings are extremely rough on me and always have been.

Early morning whining aside, here’s a rundown from my perspective of the event:

Attendees in Cincinnati:

The group that made it out for the event wasn’t large in numbers, but it was obvious that there were a lot of talented folks that had opinions about social media and its place within business. WIth apologies ahead of time to anyone I neglect to mention, here is a list of people in attendance along with links to their business , primary content outlet (such as a blog or podcast site) or Twitter profile (in case you wish to follow them).

Twitter Implications for Business

The conversation began with Jason Falls sharing his experience about Twittering about Robby Gordon for Jim Beam for the Baja 1000 and how this took Jim Beam to a new level of marketing and created a unique following. Other drivers’ crews got wind of what Jason was doing and sent him updates to Twitter about them as well. This spurred on further conversation about Twitter and how it can be used for business in addition to getting to know someone better.

The recent earthquake in the Ohio Valley that shook Louisville and the Ohio Valley a bit was discussed. It was mostly agreed that all of the information the media, local and national, was begging for was readily available on Twitter if anyone elected to look there, but they seemed to request information and personal stories through more traditional mechanisms such as the telephone and e-mail. Jason estimated that it took something like 37 minutes from the time he first noticed something on Twitter about the earthquake to when a media outlet reported something.

Albert offered up the Next Newsroom initiative and how that may impact journalism as we know it today which sparked a good portion of our friendly debates this morning.

Citizen Journalism – The Future?

There was a lengthier debate about citizen journalism and how that can be effectively managed and embraced by traditional media. The suggestion was made that print media HAS to get their story right the first time whereas on-line media (blogs in particular) can go back and edit their story should there be inaccuracies. In print, this can be very damaging so traditional media errs heavily on the side of caution and verifiable sources before running with a story. Things will likely remain this way for print because of the ramifications of erroneous reporting.

It was also suggested that it’s nearly impossible for traditional media to open up the publication gates to allow herds of citizen journalists into the fray because the average reader won’t automatically get the fact that it’s not a trained writer and that the facts may not be 100% verified versus someone expressing their thoughts and opinions like they can with blogs and social media.

Albert stated that the Next Newsroom Project is offering training for citizen journalists so that they are more responsible with their reporting and can become a valued resource to the community they aim to serve. Something to keep an eye on.

Some random thoughts and out-takes:

  • Newsvine is good at weeding out quality content
  • Digg is not so good for community based stuff yet is good for articles and content discovery
  • was mentioned as a local (Cincinnati) resource that is similar to Digg
  • Albert mentioned how StumbleUpon is driving a lot of traffic to his sites while others mentioned how Twitter is doing the same for theirs (personal note: I’ve seen about 1/4 of our recent referral traffic from Twitter to Zing’s main site)
  • keeps track of the history of sites and its content
  • Think about how you’re going to brand yourself before you enter into the social media sphere; if you’re to use your full name, consider the implications down the road should you wish to “re-invent” yourself–that history isn’t going to disappear quickly
  • Any site based on an algorithm can be gamed because it generally takes just one element of the algorithm to exploit it; once that element is figured out, the game is on!

Overall, this was a top notch meeting and a lot of healthy debate took place. I’m glad I made the trek and met more interesting people that I can socialize with on and off-line. I am looking forward to interacting more with those in attendance this morning and learning various perspectives on social media as they pertain to business. Thanks to all of you!

If you were in attendance, what was your take? Did I miss something major? Did I spell your name wrong? 😉 Please let me hear from you.

Rich Schefren's New Beginnings Home Study Course

Many of you know I purchased Rich Schefren’s Business Acceleration Program back in December of last year, and that entitled me to attend the live seminar for free, but other responsibilities have prevented that from happening. The live event is going on RIGHT NOW. While I’m sad I couldn’t make it, Rich is offering a pretty nice deal on the home study version of the course. If you’re interested in that, he’s offering it at half price until Friday at midnight (ET). A special link to get you to the product is below:

I really wish I could have attended this event, but I’m slated to be in Arizona next week for Infusion training to become a certified consultant which is pretty exciting. Only so many conferences can make it onto the docket in a given year, ya know?

If you end up purchasing Rich’s home study course, come on back and let us know what you think of it. If it’s anything like any of his other material, it’s sure to please.

Guest: Barry Feig

Topic: Hot Button Marketing

Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got to listen in on. Thanks to Barry Feig for being my first guest and being very easy to talk to and informative (as he always tends to be).

On the show, Barry and I discussed his book “Hot Button Marketing” and how a marketer can tap into various combinations of the 16 hot buttons he outlines in his book. There are rational reasons people buy, and there are the real (emotional) reasons. We may rationalize something extremely well after we’ve bought it, but emotions drove us to make the purchasing decision.

The primary key to uncovering hot buttons is asking questions. That sounds very simplistic, but so many marketers miss the boat by talking about their product or service at length without learning anything helpful about the customer or prospect. Think about it—you have two ears and one mouth so you should use them in that proportion. Barry and I shared a chuckle about that.

People want status and belonging frequently when they purchase something, and Barry touched upon some ways to tap into those particular emotions when marketing a product or service.

We also talked about sex of all things on air. Sex is one of the “hottest” hot buttons, and just about any marketer can tap into that to improve their results. Whether you use the allure of possibility or blatantly utilize a very attractive person to peddle your wares, sex sells!

During the last segment we talked about Barry’s Hot Button Marketing training program. In fact, we may partner to teach this via seminars, boot-camps, and webinars as time progresses. To learn more about the program, you can visit or e-mail Barry directly at

Thanks again to Barry Feig for joining me on the air for my first show. If you’d like to listen to the podcast for the show, here’s a link: Bauer Pauer Hauer Show #1: Hot Button Marketing.

Please join me October 11, 2007 @ 2PM ET when Marcia Yudkin will talk about her book “6 Steps to Free Publicity” and learn how you can attract valuable publicity to improve your marketing reach.

Video Coming Soon

Hey Everyone–just a quick update on things going on at this end. The radio contract is signed, sealed, and delivered so that will officially begin Thursday, October 4, 2007 at 2 PM ET (11 AM PT) on’s Business Channel. Eight guests have confirmed already for the show, and it should be a power packed marketing hour. In fact, the name we’ve been kicking around is: “The Bauer Pauer Hauer.” Let me know your thoughts on that especially if you have a better idea for a name although that one is kind of catchy.

I plan to add video to the mix rather shortly as I just purchased the first video camera for the firm last week and have been working on getting more comfortable in front of the lens. Needless to say the first few cracks at video leave a lot to be desired so I’m hopeful that when something gets published online, it’s at worst decent. I see tremendous value in online video and believe that is a prime way to differentiate one’s self from the competition, and that is the direction everything is headed. I can envision a day where the leading businesses have their own little production studio complete with a daily show. While that won’t happen tomorrow, it’s not as far off as it once was for certain.

Production is slated to get underway this week on the SEO Videos to accompany the SEO training manual (Cost Effective SEO: Better Attract Your Target Audience via Online Search). The videos will follow the general layout of the book but will give several examples for each exercise much like we do in the training seminars. It’s truly a hands-on endeavor so please take a peek at the samples once we prop them up online by the end of the month.

These are exciting times around the SMB complex, and I hope to return to article writing, press releases, and updating the blog a little more frequently once things calm just a bit. There simply aren’t enough hours in the day to knock everything out at this point, but everything will settle in time.

Thanks for sticking with us through this time, and please feel free to share any feedback or suggestions you may have.

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