The Real Value of Strategic Planning

by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...

Building Winning Brands – 6 of 16

By Derrick Daye on Relevant Differentiation The sixth most important thing to know about building winning brands is that relevant differentiation is the defining aspect of a brand.It is the most important thing a brand can deliver. Numerous studies have shown that...

Case Study: Brand Equity in the Insurance Industry

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Is Your Strategy Wrong?

If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...
Low-Cost Way to Hire and Train Employees

Low-Cost Way to Hire and Train Employees

By Anita Campbell on HR Using non-profit employment-related organizations in your community can be a low-cost way to hire and train employees, and even provide benefits for them. The Hitachi Foundation has issued “A Pocket Guide for Business Leaders.” This is a PDF...