Archive for 'Video'

Blogging Questions & Answers 27

questions and answers

Happy Thanksgiving for you guys that celebrate it (I know it was yesterday…). Another set of questions and answers is live.

If you want to ask a question you just need to leave a comment below with it.

1. James asks:

I run a podcast via a blog. I just started moving into video and I am now concerned that I have to many images, too many icons, and too many videos on the blog. Is there a chance I’ve overcrowded my blog?

I took a brief look on your blog and it does not look overcrowded to me. I think expanding beyond articles is interesting, especially if you have the time and skills to make cool podcasts and video posts. Very few bloggers do that, so it can become a unique selling proposition too.

The only thing that I would make sure is that your navigation clearly separates the three things. For example, you could have 3 main navigation tabs, one for “Blog”, one for “Podcats” and one for “Videos.” That one a visitor could reach the part of your site that he likes quickly and effortlessly.

2. Satish asks:

Is there a way to build automated link exchange system?
Ex:- If A and B exchange link.
A’s link on B’s website will be there until B’s link remains on A’s website.

I would like to do link exchange with some people, but I can’t keep monitoring whether they remove my link at any time, it should be handled automatically. Th

First of all I recommend exchanging links only with relevant websites, and for the purpose of adding value to the user experience and not to manipulate Google’s rankings.

If you follow that route, therefore, you would find yourself partnering with a handful of websites at most. On that case it becomes easy to monitor them once a month (even if you have 10 sites to check it will take 5 minutes).

The only scenario where you would need an automatic system is where you trade links with dozens or hundreds of sites, but this is something that might get you in trouble in the end so I would avoid.

Finally, I am not aware of any automatic system, but it should be possible to build one with PHP.

3. Transcriptionist asks:

What should be the optimal bounce rate? What is the minimum bounce rate that you think can be achieved? What were the bounce rates at the beginning of your blogs and what are the numbers now? How much did you target for your blogs at their inception, and have you been able to achieve it and if yes, how?

Apart from your own experiments and results in this regard and compelling content, what are other tips and techniques that you would suggest to bring the bounce rate down? Elaborate every little aspect in detail by dedicating a separate post for this topic please, as we all know the significance of controlling bounce rates arises from user behavioral tracking by major search engines and its subsequent effects on SERPs.

An optimal bounce rate is below 15%, but keep it in mind it is very hard to achieve that. The minimum that you could have without needing to spend a huge amount of time and energy on the tweaking process is probably around 25% is 30%.

I am not sure what my bounce rates were on the beginning of my blogs were because I didn’t use to check on them. Even today I don’t check bounce rates that often or for the blog as whole. Usually I just work with bounce rates on commercial projects, sales and landing pages.

As for optimizing sites for low bounce rates, I am working on a long and structured article on the topic. It will be part of my next project, so stay tuned for that.

4. Rick asks:

What’s your take on having a companion newsletter for your blog? (You don’t seem to offer one so perhaps that speaks volumes.) People swear by it, but I’m trying to understand why you wouldn’t just put all your content on the blog and skip the newsletter.

If you have the time available I think that having a newsletter to complement your blog is a great idea. Internet marketers swear by email lists because they are the most responsive channel you have, and it has been proven time and time again.

Additionally, I find that a newsletter allow you to build a closer relationship with some of your readers, because an email is more personal than a blog post.

Why not just put all the content on the blog? Well, because some of the content that will be suitable for your newsletter will not be suitable for the blog and vice versa. Suppose you want to give people a sneak peek into your latest project. A blog post would broadcast it beyond your control, while with the newsletter you could be sure about how many people would get to known your news, how they could share or act upon it and so on.

5. Ad Pr New York asks:

What are the best traffic stats to use?

Looking for one that is full featured and accurate.

Detailed referrers and demographics are important

Google Analytics is definitely the most robust and feature rich web analytics program out there. It is also free, so you can’t go wrong by giving it a try.

Sometimes it will report underestimated traffic numbers, but the difference will be small, and much more realistic than the rest of the trackers out there that always over estimate numbers.

6. Simon asks:

1) How do I block an IP address that is spamming my blog frequently and consistently with useless comments and links to non-Google approved sites? It seems like there is some bot auto-posting spam comments.

2) Is there a way that in the page navigation of a blog we can make a link to an outside page? Would this be done through altering the header.php to include another link or through the manage pages section in admin?

1) You can block his name internally on WordPress. Just go to “Settings,” then “Discussion,” and you will find a blacklist box there. Alternatively you can also block his IP with a .htaccess file if your server runs on Apache. You just need to insert the following code on the .htaccess file (changing the IP address obviously):

order allow,deny
deny from 200.20.2.1
allow from all

2) Yes you can do this. Basically you would need to delete the code that calls the page links automatically from WordPress and add the links manually. Once you have that you can add a link to whatever site you wish.

7. Netpreneur asks:

I have a plan to make a blog with forum inside, what are characteristics of content for blog and forum?

The blog content will be generated by you (or by other authors that you will hire), while the forum content will be generated by the members. You might be present and active on the forum, but unless many other people are too, it will become a ghost forum.

What I recommend is to work first on the blog, make it popular and build a community around it. Once you have that accomplished, then you launch the forum to support the lateral discussions that might arise from the blog posts.


Copyright by Daily Blog Tips.

Blogging Questions & Answers 27

Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities!

leveraging holidays

The concept: The Internet is already the main source of information around the world. Kids, teens, workers, and even grand parents now turn to the web when they need to find something. On big holidays and events those folks will concentrate their attention, and if you manage to get your website or blog aligned with what they are looking for you might end up receiving huge traffic.

Suppose you have a website about cooking and recipes. On thanksgiving you could publish a series of posts explaining how to cook a turkey on other recipes that people could make on their homes. Depending on the quality of the content and on your promotional efforts you could attract many visitors with such a series.

Does it work?: Yes, and many webmasters and marketers exploit this trend year after year. There are basically two channels that you might tap into: search engines and social media.

For the first one, you would need to perform some keyword research, and then publish targeted and optimized articles. The success of this route will depend on the overall authority of your website and on the backlinks that your articles will receive. If you manage to rank for a popular keyword on one of those events, however, the result would be a huge and profitable influx of traffic.

The second channel is social media, and in order to get exposure there you would need to get creative with your content. Lists and funny stuff always perform well on those sites.

How to get started: If you want to use this strategy, the first thing that you need to do is to create a list of holidays or events that are related to your niche. Here is a small list with some of them:

  • New Year’s Day (January 1st)
  • U.S. Independence Day (July 4th)
  • Thanksgiving (November 27th)
  • Christimas (December 25th)
  • Summer Olympic Games
  • Winter Olympic Games
  • FIFA World Cup
  • Presidential Elections

Once you know the holidays or events that you are going to target it is just a matter of preparing the content. You can get creative here and use articles, songs, quizzes, videos and so on.

Wait until a couple of days before the event and publish it. Know if your target is organic or social media traffic and promote it accordingly.

Gather the results, analyze what worked and what didn’t work, and repeat the next year (or after 4 years).

Over to the readers: Have you tried to leverage big holidays and events to generate traffic? How did it work out?

Website Traffic Series


Copyright by Daily Blog Tips.

Website Traffic Series Part 20: Leveraging Holidays and Big Events

An image is an act of communication. Images play an important role in the presentation of ideas. Worth more than a thousand words, they encapsulate meaning by both simplifying and embodying conceptual theories.They make information more appealing, more persuasive. In the realm of art or activism, images reflect the underlying current of collective feeling by vocalizing both public consensus and private desires.

On the internet, you can see the same popular pictures in websites of every language. Russian, Chinese, French or English. Images transcend linguistic and cultural barriers faced by text. There is no need for machine or human translation. No need for mediation.

Like videos, images can spread very quickly online with little artificial push. Are they inherently more ‘viral‘ than textual content? It is difficult to say with certainty if it indeed has a higher potential for popularity. But images have undeniable value in spreading ideas. Especially when they are elegantly integrated with the use of text to present information.

Unique, original images can attract an audience. They are not only high quality content for an interested readership but they can be useful promotional tools for anyone interested in gaining more attention. A particular form of image is relevant to this purpose: the infographic.

Visual representations of information, data or knowledge. These graphics are used where complex information needs to be explained quickly and clearly, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information.

You’ve seen infographics everywhere. In books, magazines, newspapers, instruction manuals, maps, public signs and business reports. Visually, they come in many forms as well: charts, graphs, emblems, cartoons, diagrams and illustrations. Any image is suitable as long as it effectively works to convey data in a way that fulfills a specific or general purpose.

These graphics seek to inform. They can be a supplement to existing textual content or a hermeutically sealed construct, a stand-alone presentation which covers a subject in full. A complete statement and explanation that everyone can cite as a reference.

Infographics are a form of concentrated nutrition for data consumers. They are multi-vitamins, fulfilling basic info requirements in a simple hassle-free way. Like a pill, knowledge is condensed into essential components, enough to satiate your basic informational needs. They give you a general overview, one you can convert into talking points and social currency.

The amount of information they convey and the style used will vary depending on its purpose. Who is the intended audience of this piece? What specific frame or idea angle do you want to emphasize? How much abstraction and simplification is necessary for data to make sense?

Here are some examples from Princeton University’s International Network Archives. These infographics each give you a brief overview on a topic. See this page for full images and more.

The finished infographic is often beautiful to behold. Swirling gradients of color form into tangible shapes, contextually arranged to demonstrate quantifiable meaning. It’s easy to take it all in at one glance. Your eye darts around the numbers and skirts between the illustrations. You interact with it. You are thoroughly absorbed in its display of coherence.

And after looking, you’ll often think of sharing it. Maybe save the image, attach it to an email and fire it to a friend. Maybe you’ll include it in your latest blog post or tweet it. Or you’ll log into your favorite forum, drop the link and see what everyone else thinks.

There are many ways to propagate these images once they are produced. Apart from the usual social media channels, you can provide link codes by hosting the images and providing the html which points back to your site. Or you can package it into PDF formats along with other similar infographics to make a mini-report.

Unlike textual content, these images often do not include much text: you can consider pre-emptively translating them into other major languages so they can be shared more widely among different audiences.

They can also be produced on a regular basis as feature content. As a pictorial representation of information, infographics are often considered to be unique even if the data shared as already been elaborated elsewhere in text articles. Therein lies its appeal to a readership that might be jaded by the repetition of ideas in the content of other media sources/websites.

Good Magazine is an excellent example of a site that recently started creating infographics (known as ‘Good Sheets’) as regular online content. The print editions of these images were also given out free of charge at Starbucks. The combination of online and offline distribution is something that is suited to the nature of one-page documents like infographics.

Next time when you’re planning on sharing specific ideas or data, consider using infographics. They are a terrific way of making information accessible and a useful primer that will pique the interest of your intended audience. When created and marketed effectively, they can be part of a powerful viral strategy to magnetize attention to your website or business.

P.S I intend to write more on the topic of information design specifically as it relates to marketing. This is something I’m recently interested in and hopefully you’ll find it entertaining and useful. And by the way… Happy Thanksgiving to all my American readers and friends!

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Infographics Can Help You Spread Ideas and Attract Attention

Social Bookmark

The following was inspired by an email thread that went back and forth
between myself and the President of a Web Design House. the project
mentioned is  in the very beginning stages of an SEO project that we
are fulfilling for one of their clients.I thought you might find this
of interest…..

At the start of a project brand increases because of linking. Often times a client thinks that this was built in, when in fact some of it may have been but Google does not necessarily care about your brand. They care about mentions and citations of your brand. Google cares only what
links to the references of your brand across the web on your site or
not. As your links increase to your pages of your site, your brand
references (keywords) within your analytics should go up.

So what you get last month in your original, pre-seo campaign "brand traffic" spreads out to larger
derivatives of that word and more searches as it gets links to the
pages with brand words. And links that carry those
branded words in the anchor text increase. In the case of brand it
usually is not very competitive if at all, so a few links can really
get the brand out there.


Reputation Management

This by the way is what reputation management is about. One can easily
steal your brand by creating pages about your company on many web pages. It can even be done anonymously on free sites. Its easy to do because
there is 0 competition for it until someone actually does it.

The idea being that you can get crowded out totally or partially from the SERPS (search positions) for your own name!Thats why it is important for companies to do more socially and thru
syndicates to populate the web with references to their brand.

By the way we often will get an agent site to come up higher in the
SERPS than a broker site online (if the broker is not our client). Its
very easy if the broker isn’t working for in bound links.

This reputation thing is not as bad as it is hyped up to be yet. I have seen few attempts by malcontents but not done very well. But I do
think it will be a major problem down the road not just in the real
estate business. But I see this playing out in how news and politics
can be perceived.

For a glimpse of the future and managing reputation and perceptions,
study how the Obama and McCain campaigns have run their online
marketing for the past election.
Election Special: Whatever You Do, Do Not Vote For This Candidate
Even McCain used online Video masterfully. Obama used the web better than any one politician or business yet.

Confessing Your Sins Will Get You Traffic!


A site can be SEOd all day long, but if it does not have links it does
not fully or even in some cases partially exist to Google. On many
templated real estate sites there is not much one can do as far as
onpage optimization.

So how does one get high rankings?

Links. Links make up for the sins of the site. They are the absolution from the priest called Google.

So right now a month into the project what we see is a start of a wider
span of brand words. And even a small start at seeing real estate
search words giving traffic.

We can do that by comparing the search strings from last month before
the SEO launch to now. This month is almost double brand based visits.
(names changed to keep the client private)
The list is longer (width) and many words are getting more visits compared to last month.
ie. TOTAL BRAND visits  are double last month
27         century 21 franchise name
26         url.com
19         century 21 franchise name realty
14         franchise name
6           century franchise name
6           www.franchise name.com
4           city century 21
4           century 21 in state
etc…..

YouTube Takes Their Embedded Videos More Seriously

44% of YouTube users watch embedded videos. To be clear, that is not 44% of the site’s total views as NewTeeVee points out, but still nearly half of users are watching videos from other sites, blogs, social media profiles, etc.

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