Apprentice: Stefani Wins!

The season finale of the Apprentice just now finished airing, and The Donald selected Stefani over James. I’m a bit surprised by that, but I believe it’s a good choice. James has been a strong performer, but he had some close calls in the boardroom, and...

Don't Confuse the Message

One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting...
Bravo To USATODAY

Bravo To USATODAY

By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...

Are You Linkbaiting The Right Audience

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...
Don't make a speech. Put on a show.

Don't make a speech. Put on a show.

By Garr “Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual...