The Essence of Duct Tape Marketing

The Essence of Duct Tape Marketing

by | Friday | Sales / Marketing

By GuyKawasaki Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that...

Why Most Small Businesses Fail

by | Thursday | Business Planning, strategic planning

Michael Gerber, author of the mega-best sellers “The E-Myth” and “The E-Myth Revisited,” is one of the people I admire and respect and who has had a significant impact on me and my businesses. Although I have listened many times to...

How to Beat Google (Part 1)

by | Wednesday | SEO

by Rich SkrentaOur entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...

The 10 New Rules of Branding

by | Tuesday | Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...