The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...

How to Succeed in Business (to Business)

by | Thursday | Sales / Marketing

By Seth Godin The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of:PatiencePromisesBeing CenteredWe worked very closely with Brian and his team at Viget for a many months building the initial architecture of...

Structuring Your Business Properly

by | Thursday | Business Planning

Structuring your business correctly for your needs and tax purposes, is an important step in starting your own business, be it at home or at another location.Here are brief descriptions of the different types of a business structure that will help you in your...

The Hidden Value of a Link

by | Wednesday | Sales / Marketing

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...