The Real Value of Strategic Planning

by | Monday | strategic planning

by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...

The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...

Make Search Conversational

by | Thursday | SEO

Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not...

Legitimate SEO Tactics

by | Tuesday | SEO

A lot of people call me about optimizing their site to improve their standing within the major search engines (Google, Yahoo!, and MSN/Live) for a few to multiple keyword phrases. Many callers or website visitors are shocked to learn that I ain’t cheap, and I...