SEO Considerations

Things to Consider before Embarking on an SEO Initiative1. How long have you been in business?2. How long has your website been “live?”3. How much traffic does your website generate per month?4. Have you submitted your site to all of the major search engines?a. If so,...

The Basics of SEO

What is SEO anyway?Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet website’s major search engine ranking and/or positioning. The major search engines (Google, Microsoft Network (MSN), and...

Increasing Your Company’s Competitive Intelligence

Perhaps you run a small business and have a belief that you simply don’t have the time to consistently monitor your competitors and your market as you should. Keeping the business afloat is paramount to you, and hiring additional staff to address this area isn’t an...

Product Differentiation? Hardly.

By Roger BauerIt struck me the other day during lunch at a local Moe’s Southwestern Grill that a new phenomenon has swept the restaurant landscape in the form of poor attempts to differentiate from the competition—renaming accepted terms of business with cutesy...