Comments on: The 10 New Rules of Branding https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/ Better Marketing | Better Results Wed, 28 Mar 2007 06:04:00 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Roger Bauer https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/#comment-67 Wed, 28 Mar 2007 06:04:00 +0000 http://smbconsultinginc.com/blog/marketing/the-10-new-rules-of-branding/#comment-67 Tom,
First off, thanks for posting your comment and asking great questions.

It depends upon which industry you are in as to which rules would be most important, but they all have a place.

Any time you can customize a solution for your customer or client in a relevant way, you’re going to win out over the long haul. People want to feel special even if they’re buying something simple like fast food or groceries.

My personal belief is that the overbearing and eager sales rep is a quickly dying species. People want to buy versus being sold to. Customization fits into that line of thinking nicely and can be a true differentiator for any business. That also ties into your comment about today’s consumer being ridiculously educated. You are spot on–the consumer today is very hard to fool so it’s important to be honest above all else and give them what they want.

]]> By: Thomas Carlson https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/#comment-66 Wed, 28 Mar 2007 00:39:00 +0000 http://smbconsultinginc.com/blog/marketing/the-10-new-rules-of-branding/#comment-66 In terms of startups, which of these rules do you think are most important to apply. It seems to me that everyone is looking to customization as the obvious blue ocean, but does it work? Have you heard about the waves being made by the Babson College duo behind Paragon Lake? The hype seems to be that the model they are building for custom jewelry can be applied to other industried. What do you think?

I do think it is clear that consumers are becoming ridiculously educated. The modern shopper knows what they want, how they want it, and that they want it now. It will be interesting to see how some of the big names adapt to this and how this trend allows players such as Amazon to gain more distance from competition.

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